Category: Outlets – Mashable
Tinder To Help Save The Last White Rhino
MASHABLE – Apr 25 – Tinder has partnered with the Ol Pejeta Conservancy in Kenya to introduce users to Sudan, the last known male northern white rhino in existence. Tinder hopes to save Sudan's species from extinction by raising $9M to fund in-vitro efforts in lieu of natural breeding to save the northern white rhino. When users swipe right on Sudan, they'll receive a message that features a link to donate, which would help fund ongoing research focusing on "assisted reproductive technologies."
Wingman Dating App Lets Users Play Matchmaker For Their Friends
MASHABLE – Apr 20 – Wingman is more like a matchmaking app. Singles can't create their own profiles or connect themselves with people. Their fate rests almost entirely in the the hands of their friends – wingmen or wingwomen. The app is the brainchild of Tina Wilson. She found herself single after a breakup and had a squad of friends who were eager to drag her into the world of online dating. They started searching sites for her. It was then that she realized there really was no easy way for friends to help each other out. And that's how Wingman came to be. She's been beta testing it in the UK and Australia for several years, and now she's ready to make it official in the U.S.
The League Is Coming To London
TrumpSingles.com To Help Launch Trump-inspired Dating Show
by Cassie Murdoch
See full article at Mashable
Hotline Dating App Forces Users To Talk On The Phone
MASHABLE – Feb 13 – Hotline is a new dating app that requires users to connect on an actual phone call. The site charges $9 a month, and right now it's only for iOS in New York. After users have matched, they won't be able to message each other until after they have a call that lasts for longer than five minutes. The calls are placed (and timed) by the app, so their phone numbers are not revealed.
Is Super Liking On Tinder For Losers?
MASHABLE – Feb 10 – Tinder users can "Super Like" people they are "super" into to encourage them to swipe right on them. While the idea sounds flattering in theory, the reality of being Super Liked can be deeply off-putting for some users. PR executive Helen Parkinson says that receiving a Super Like gives her an ego boost at first, but she feels a little uneasy about the concept. "Often the sort of guys who Super Like me are a little on the creepy side," says Parkinson. She's not alone in this. Social media creative Gemma Clapp says it "seems too desperate" and web comic author Neil Bryer says he's only ever Super Liked by accident. Tinder's VP of Communications Rosette Pamakian disagrees: "We've consistently received positive feedback on Super Like. In fact, users are three times more likely to match with someone they Super Like and conversations initiated by a Super Like last 70% longer," says Pamakian.
eHarmony: The Science Behind “The Spark”
MASHABLE – Feb 8 – According to this TED-Ed video, all five our senses play a role when it comes to physical attraction. Sight is the most obvious, though the perception of visual beauty can change dramatically once someone starts talking. More and more, however, attraction is being defined by the way someone makes us feel, and that is driven by how two people spark off each other. It can be that undefined reason why we instinctively flirt with one person and not another. According to eHarmony's study of ~1K Australian singles, the three ingredients for 'the spark' include: Easy flow of conversation, how much the person makes you laugh and how quickly you feel at ease around them. 50% of Australian singles expect sparks to fly by the end of the first date, and only 12% believe it's something that can develop over time. Long term happiness seems to blossom when there is more similarity.
Why Is Australia Tinder’s Favourite Testing Ground?
MASHABLE – Jan 31 – It has a relatively small population, it's English-speaking and it has an estimated smartphone penetration of 84%. Also, Australians take to product updates faster than other markets. Australia is also culturally similar to its primary locations like the United States. Tinder is not alone in using Australia as a technology laboratory. Facebook also trials some product updates on Australian users before rolling them out broadly. In 2016, it ran video with autoplay sound in August in Australia, and its Snapchat-esque disappearing video feature Messenger Day in October. Tinder is not looking only for adoption but feedback.
Tinder Founder Responds To Muslim Ban
MASHABLE – Jan 31 – Like so many other Americans, Tinder founder Sean Rad is the child of immigrants. His parents are originally from Iran. Tinder has employees in the U.S. who are not citizens, but Rad said everyone is secure for now. By speaking on the topic, Rad is adding his voice to a swath of Silicon Valley leaders, from Twitter's Jack Dorsey to Uber's Travis Kalanick, who have commented on the ban in recent days.