Category: TheLeague

Voice – the New Secret to Online Dating Success

Posted on February 3, 2022

Hinge Voice PromptsWALL STREET JOURNAL – Dating apps are giving users the ability to add voice recordings to their profiles. Last October, Hinge added Voice Prompts to its user profiles. "~65% of our users were saying getting to hear someone's voice earlier on in the dating journey would be really valuable," said Michelle Parsons, chief product officer at Hinge. In June 2021, Tinder gave users the ability to add video recordings – including voice – to their profiles. The League dating app did the same back in December 2019. A quarter of League users are taking advantage of the technology.

by Kathryn O'Shea-Evans
See full article at Wall Street Journal

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How Female Entrepreneurs Are Changing the Online Dating Landscape

Posted on March 8, 2021

Coffeemeetsbagel logo 2019FORBES – Mar 8 – Bumble founder Whitney Wolfe Herd recently became the world's youngest self-made billionaire after her dating app's wildly successful IPO. Bumble's success serves as a wake-up call for an industry that has traditionally been dominated by male leadership. Kim Kaplan, who was also part of the founding team of Plenty of Fish, launched Snack, a dating app that blends video with communication features popularized by Tinder and Bumble. Wolfe Herd and Kaplan are not the only women founders and executives changing the dating app game for the better. Based in San Francisco, the three Kang sisters – Arum, Dawoon and Soo – cofounded the dating app Coffee Meets Bagel. Another female founder, Amanda Bradford saw the need for ambitious, working professionals. She launched The League, a dating app that draws member information from LinkedIn.

by Serenity Gibbons
See full article at Forbes

See the top news on Bumble                         See the top news on The League
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CEO of The League: “We’ll Find More Connection Online”

Posted on July 2, 2020

Theleague amanda bradford 2020QUARTZ – June 30 – To envision a future altered by coronavirus, Quartz asked dozens of experts for their best predictions on how the world will be different in five years. Below is an answer from Amanda Bradford, Founder & CEO of online dating site The League. Covid-19 has certainly changed the way we interact and connect. In times of crisis, people are clearly looking for contact and support, and they're finding it on dating apps like The League. "We've updated our app to include a live video function. We've added an extra session of our video speed dating event, League Live, each week, giving users double the chance of connecting with a new face over video. Since March we've seen a huge increase in our League Live sessions and a 41% increase in video chat usage."

See full article at Quartz

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Dating Apps Pivot to Video

Posted on July 2, 2020

WALL STREET JOURNAL – July 1 – With social distancing recommendations and laws in effect across the country, meeting people online and developing relationships virtually has never been more popular. Georgia Wells, WSJ's technology reporter and Mark Brooks, CEO of the Courtland Brooks consultancy-agency explore what this shift means for the future of online dating.

See full article at Wall Street Journal

The League Officially Launched in South Africa

Posted on May 25, 2020

The league logoITWEB – May 22 – Founded in 2015, The League was created by Amanda Bradford, who also serves as CEO, and is modelled after private members-only clubs like Soho House. The members-only swiping app, aimed at professionals, uses data and social graphs from both Facebook and LinkedIn to fuel its proprietary algorithm. In South Africa, it joins other popular apps like Tinder, EliteSingles, Predict Dating App and SouthAfricanCupid, to name a few.

by Simnikiwe Mzekandaba
See full article at ITWeb

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The League App Rolls out Nationwide

Posted on March 3, 2020

The league iconPR NEWSWIRE – Mar 4 – The League is opening its doors to the rest of the U.S.' metro areas including Baton Rouge, LA, Knoxville, TN, Columbia, SC, Charlottesville, VA, and Roanoke, VA. Launched in 2015 and modeled after private members­-only clubs like Soho House, The League is known for its selective admissions-based model and high­-achieving community of users.

See full article at PR Newswire

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The League to Launch in Singapore

Posted on January 30, 2020

The league iconE27.CO – Jan 30 – San Francisco-based dating app, The League, is set for an official launch in Singapore on February 2. Prior to this launch, The League has already been available in 59 cities in the US. Founded in 2014, the dating app was created to connect high-achieving individuals with one another, using a selective admissions-based model.

by Shagun Karki
See full article at E27.co

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OPW Podcast – The Top Dating Industry News for Dec 17th

Posted on December 17, 2019

Opw tmtOPW – Dec 17 – Acquisition rumor?, Rankings Update, Hily growth, The League video dates.

For the top weekly dating industry news in ~2 minutes subscribe to OPW's Two Minute Tuesdays (TMT) podcast on Breaker, Google podcasts, Spotify, Anchor.

Elite Dating App The League Brings Back Speed Dating

Posted on December 16, 2019

The League League LiveINSIDEHOOK – Dec 16 – League Live is a new video speed-dating feature from The League, the elite dating app. Interested users can opt in to League Live once a week on Sunday nights, and The League will select three matches based on each user's preferences and past behavior on the app. The goal is to spare users the time and energy wasted on bad first dates by replicating that in-person experience in a micro-speed date that doesn't require users to leave their apartment.

by Kayla Kibbe
See full article at InsideHook

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Swiping Meant Dating This Decade, and It’s Time for a Change

Posted on December 12, 2019

Tinder headerTHE VERGE – Dec 11 – As we close out the decade, it might be time to retire the swipe we once knew. The swipe was born only seven years ago, and in that time, it's conquered online dating and made it mainstream. Dating apps are expected to top 25M users in the US this year, and as of 2017, 39% of heterosexual couples in the US said they met online, up from 22% in 2009, according to a recent study. Tinder lowered the barriers to online dating and gamified it. As we enter 2020, the apps seem to be finding out that the swipe alone is no longer cutting it. They're differentiating themselves by creating slower experiences that result in real dates with real people, presumably picking up on daters' wants. Even Tinder is experimenting with ways to augment the swipe and give people more context than just a yes or no. It launched Swipe Night, an interactive video feature, this year that gives daters the option to swipe on people who made similar decisions to them during the experience. The League is using automated, two-minute video calls to help daters filter through matches. New dating app Bounce concentrate on the real-life part of dating by giving people no room to talk and instead focus on the meetup. The app is only live at specific times.

by Ashley Carman
See full article at The Verge

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