BLOOMBERG – Elite matchmaking services are seeing record demand as users grow frustrated with dating apps. Three Day Rule reported its highest monthly sales in 15 years. Clients pay thousands, sometimes six figures, for services including background checks, match curation, and dating advice. Tinder's paid user base has declined for eight consecutive quarters. Meanwhile, firms like NYCity Matchmaking are hiring additional staff to meet rising demand, particularly among men aged 23–30. The film Materialists, about luxury matchmaking, has helped push the trend into the spotlight, debuting with $12M in box office sales.
LINKEDIN – Founded in 2010, Three Day Rule reports ~21K matches and a user base of 225K. According to the company, it has an 83% customer satisfaction rate. The investment reflects Palm’s interest in platforms addressing social isolation and relationship wellness. Daniela Plattner, Palm’s co-founder, cited the “growing loneliness epidemic” in the U.S. as a key driver behind the decision. The plan is to expand Three Day Rule into a tech-enabled platform focused on helping users both find and maintain healthy relationships.
KTVU – In an interview with KTVU's Alex Savidge and Heather Holmes, Three Day Rule CEO Adam Cohen-Aslatei discussed the company's $1M matchmaking service, designed for high-net-worth individuals looking for a life partner. The California-based matchmaking company is conducting a global search for only three candidates and has already found one. Now, they are seeking another.
For $1M, the package includes:
A dedicated team working 24/7 to find the perfect match
A 3-carat diamond engagement ring
A personal matchmaker for a year
A dating coach to prepare candidates before introductions
Aslatei claims that matchmaking has a 70-80% success rate, compared to the 9% success rate on dating apps.
LOS ANGELES TIMES – Smriti Mundhra, the executive producer of the Netflix show “Indian Matchmaking,” has spearheaded another matchmaking series focusing on the Muslim American community. Patti Novak and Patti Stanger pioneered the matchmaker series in “Confessions of a Matchmaker” in 2007, and Stanger was “The Millionaire Matchmaker” in 2008, running for 8 seasons. In April 2024, Stanger appeared in a new series, “Patti Stanger: The Matchmaker.” Adam Cohen-Aslatei, the CEO of Three Day Rule, said the shows dive into relationships and dating and teach viewers how to approach their dating lives in a more productive way. Lox Club is a “members club for Jewish people with ridiculously high standards,” joined the matchmaking space in May 2024. Stanger said since COVID she noticed a shift in more women turning to matchmaking services, which used to be solicited primarily by men. She added that her business is “on fire” right now. Stanger’s packages start at $50k, and Three Day Rule starts at $5,900.
Mark Brooks: I believe in matchmaking and bought Matchmaker.com. Online dating warms people up to the idea of spending money to get help. Matchmaking picks up where the dating industry leaves off, and provides support for pre-date preparation and post-date feedback.
PR NEWSWIRE – Three Day Rule has introduced a $1M Matchmaking Experience, a year-long service limited to three clients worldwide. It offers personalized matchmaking, coaching for both clients and their matches, and concierge-level date planning. The package also includes post-match relationship support and a custom engagement ring if a proposal happens within the service period. The program reflects a growing trend of high-end, personalized dating services catering to those seeking a structured approach to finding a partner.
PRESS RELEASE – Three Day Rule Matchmaking has been acquired by a private investment group, appointing Adam Cohen-Aslatei as its new CEO. A dating industry veteran, Cohen-Aslatei previously founded and sold the dating app S'More and held leadership roles at Bumble and The Meet Group. Under his leadership, Three Day Rule plans to expand nationwide, launch coaching programs, and introduce an app to support singles in building lasting relationships. The company remains focused on personalized matchmaking and relationship wellness.
NEWSWIRE – Dating services First Round's On Me (FROM), Three Day Rule (TDR), and Agape Matchmaking have partnered with Hyde, a D.C.-based Retail Tech company, to provide men with personalized styling advice and curated outfits through their apps. The goal is to help men feel more confident on dates and improve their online profiles by combining fashion expertise with AI technology. Hyde's research shows that style plays a crucial role in dating success, with 74% of women considering it important for second dates.
NEW YORK POST – Matchmaking services are seeing a surge of Gen Z singles signing up for their events after ditching dating apps. "Matchmaking has never been more popular," said Adam Cohen-Aslatei, director of Tawkify matchmaking service. He said that "business has never been stronger" in their 12 years of matchmaking and the company had the busiest January they'd ever had this year. Three Day Rule, another matchmaking company, said that it's had nearly 50 clients who are 27 or younger in the past year – around five times its usual annual roster of the same demographic. A study from Forbes Health found that 78% of respondents reported feeling fatigued by dating apps, especially those who've likely spent most of their dating life online. Gen Z (79%) and Millennials (80%) had the highest percentage of those reporting feelings of fatigue.
BOSTON GLOBE – Privacy concerns, 'swiping fatigue,' and a desire to lock down a serious relationship are pushing people to seek one-on-one help. "The matchmaking business as a whole has been on fire," said Vandor, a matchmaker with LunchDates, who said she has seen a ~25% bump in business compared to pre-pandemic figures. Match's most recent Singles in America study, released in Nov, found that 48% of singles say they are now "more eager" to find a partner. Whereas dating apps gave rise to "hookup culture," the pandemic spurred a push toward "conscious dating." And conscious dating just so happens to be matchmakers' specialty. Three Day Rule has seen a 75% increase in business from pre-pandemic figures. Matchmaking rates vary by service but typically cost thousands of dollars. But what some clients are paying for is safety. Susie MacDowell, who runs Susie Q Matchmaking, said privacy is the "number one reason clients seek out her services.
NEW YORK TIMES – May 8 – Now that all American adults are eligible for vaccination and many of life's once-mundane routines are returning, dating has come back in force. Particularly for those singles who are vaccinated, the demand – or desire – to pair up is strong. In January, Three Day Rule, a matchmaking company operating in 12 cities, started to see a boom in business. "We've never been busier," said Talia Goldstein, its founder and president. In a recent report on the future of dating, Tinder said its users have become more truthful and transparent about personal boundaries. It also predicts that daters will continue to be more honest and authentic when the pandemic ends. Ms. Goldstein, of Three Day Rule, said many of her clients have become less superficial. In the past, their criteria often mentioned height or wealth. Now more people are prioritizing inner qualities, like humor or a "growth mind-set." And, with the flexibility of remote work, dating is not as localized as it once was.
BLOOMBERG – Elite matchmaking services are seeing record demand as users grow frustrated with dating apps. Three Day Rule reported its highest monthly sales in 15 years. Clients pay thousands, sometimes six figures, for services including background checks, match curation, and dating advice. Tinder's paid user base has declined for eight consecutive quarters. Meanwhile, firms like NYCity Matchmaking are hiring additional staff to meet rising demand, particularly among men aged 23–30. The film Materialists, about luxury matchmaking, has helped push the trend into the spotlight, debuting with $12M in box office sales.
