BUSINESS INSIDER – Two journalists tested four AI matchmaking services – Amata, Facebook Dating, Sitch, and Three Day Rule – to assess whether chatbot-led matching improved dating outcomes. After weeks of interacting with AI matchmakers, reviewing suggested profiles, and going on several dates, the conclusion was that AI added structure and convenience, such as slower matching, automated profiles, and date planning, but did not eliminate dating fatigue or materially improve results. Some dates occurred, mainly through Amata and Sitch, but overall the experience felt like a modified version of traditional dating apps rather than a fundamental change.
GOOD MEN PROJECT – In a Practicing Love episode, Shana James speaks with Adam Cohen-Aslatei, CEO of Three Day Rule, about using AI to address dating burnout and failures of swipe-based apps, especially for relationship-ready singles over 40. The discussion focuses on how AI is used to identify compatibility patterns, improve matching quality, and reduce guesswork through tools like better photos, identity verification, and messaging support, while still relying on human judgment. Three Day Rule positions AI as a complement to intentional dating and human discernment, not a replacement for real connection.
FAST COMPANY – Elite matchmaking firm Three Day Rule (where services can cost up to $100K) is launching Tai, an AI-powered matchmaking app. Unlike dating apps that leave users swiping, Tai aims to replicate the work of human matchmakers by using 15 years of client data, post-date feedback, and AI models to recommend partners and provide coaching. The app offers a free tier (limited chats with Tai and matches) and a $99/month premium plan with guaranteed introductions. CEO Adam Cohen-Aslatei argues matchmaking succeeds 70–80% of the time versus 9–11% for dating apps, and the AI app is meant to make the model more affordable and accessible.
LINKEDIN – With many users leaving mainstream dating apps, wealthy tech elites are increasingly turning to high-end matchmaking services. These services cater to busy professionals who see dating as a poor “ROI” on apps and are willing to pay anywhere from $14,500 to $500K per year for personalized matchmaking. Agencies like Three Day Rule, MacLynn, Greenwald Executive Matchmaking, Lisa Clampitt Matchmaking, and Shannon’s Circle offer highly customized services – from in-depth psychological coaching to curated introductions and even mock dates to improve etiquette. Clients are often Ivy League-educated, high-net-worth individuals in their 20s to 60s, with some parents even hiring matchmakers for their adult children.
WBUR – On this episode of WBUR's On Point, host Amory Sivertson speaks with Whitney Wolfe Herd, CEO of Bumble; Adam Cohen-Aslatei, CEO of matchmaking company Three Day Rule; and Steven Cole, founder of Lunge, a dating app that connects people through fitness communities like gyms and run clubs. Whitney acknowledged that dating apps have left many people feeling exhausted. She said swiping has distorted human interaction by offering too much choice without enough context, reducing people to quick judgments. Returning to Bumble after stepping away, she wants to overhaul the app to emphasize safety, compatibility, and more complete profiles, moving away from gamification and shallow engagement. Adam Cohen-Aslatei said dating apps encourage treating people like objects, with quick photo-based judgments. At Three Day Rule, he focuses on matching through shared values and long-term compatibility, using feedback from dates to improve results. He argued dating is a skill people aren't taught, which makes the process harder. Steven Cole of Lunge noted that men often need 1,500 likes for one date on apps, and said in-person meetups like run clubs create more authentic connections.
BLOOMBERG – Elite matchmaking services are seeing record demand as users grow frustrated with dating apps. Three Day Rule reported its highest monthly sales in 15 years. Clients pay thousands, sometimes six figures, for services including background checks, match curation, and dating advice. Tinder's paid user base has declined for eight consecutive quarters. Meanwhile, firms like NYCity Matchmaking are hiring additional staff to meet rising demand, particularly among men aged 23–30. The film Materialists, about luxury matchmaking, has helped push the trend into the spotlight, debuting with $12M in box office sales.
LINKEDIN – Founded in 2010, Three Day Rule reports ~21K matches and a user base of 225K. According to the company, it has an 83% customer satisfaction rate. The investment reflects Palm’s interest in platforms addressing social isolation and relationship wellness. Daniela Plattner, Palm’s co-founder, cited the “growing loneliness epidemic” in the U.S. as a key driver behind the decision. The plan is to expand Three Day Rule into a tech-enabled platform focused on helping users both find and maintain healthy relationships.
KTVU – In an interview with KTVU's Alex Savidge and Heather Holmes, Three Day Rule CEO Adam Cohen-Aslatei discussed the company's $1M matchmaking service, designed for high-net-worth individuals looking for a life partner. The California-based matchmaking company is conducting a global search for only three candidates and has already found one. Now, they are seeking another.
For $1M, the package includes:
A dedicated team working 24/7 to find the perfect match
A 3-carat diamond engagement ring
A personal matchmaker for a year
A dating coach to prepare candidates before introductions
Aslatei claims that matchmaking has a 70-80% success rate, compared to the 9% success rate on dating apps.
LOS ANGELES TIMES – Smriti Mundhra, the executive producer of the Netflix show “Indian Matchmaking,” has spearheaded another matchmaking series focusing on the Muslim American community. Patti Novak and Patti Stanger pioneered the matchmaker series in “Confessions of a Matchmaker” in 2007, and Stanger was “The Millionaire Matchmaker” in 2008, running for 8 seasons. In April 2024, Stanger appeared in a new series, “Patti Stanger: The Matchmaker.” Adam Cohen-Aslatei, the CEO of Three Day Rule, said the shows dive into relationships and dating and teach viewers how to approach their dating lives in a more productive way. Lox Club is a “members club for Jewish people with ridiculously high standards,” joined the matchmaking space in May 2024. Stanger said since COVID she noticed a shift in more women turning to matchmaking services, which used to be solicited primarily by men. She added that her business is “on fire” right now. Stanger’s packages start at $50k, and Three Day Rule starts at $5,900.
Mark Brooks: I believe in matchmaking and bought Matchmaker.com. Online dating warms people up to the idea of spending money to get help. Matchmaking picks up where the dating industry leaves off, and provides support for pre-date preparation and post-date feedback.
PR NEWSWIRE – Three Day Rule has introduced a $1M Matchmaking Experience, a year-long service limited to three clients worldwide. It offers personalized matchmaking, coaching for both clients and their matches, and concierge-level date planning. The package also includes post-match relationship support and a custom engagement ring if a proposal happens within the service period. The program reflects a growing trend of high-end, personalized dating services catering to those seeking a structured approach to finding a partner.
