Category: Three Day Rule

Inside the World of Elite Bay Area Matchmaking

Posted on February 14, 2020

Linx dating iconTHE MERCURY NEWS – Feb 14 – Amy Andersen runs Menlo Park-based Linx Dating. Andersen started Linx ~15 years ago, after she grew tired of being a "female player" in San Francisco's Marina dating scene, wondering why it was so hard for smart people to find the right match. Another elite dating app, The Bevy, is not for everyone. Users have to be accepted into the club. Only male clients pay on The Bevy. "What people are really paying for is time," said Talia Goldstein, founder of Three Day Rule. Most of her clients are "working nonstop" in tech and finance and recoil at the thought of spending hours weeding out potential weirdos online, grilling people for their resume on first dates or getting ghosted with no explanation.

by Fiona Kelliher
See full article at The Mercury News

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Matchmakers Are Doing a Brisk Business Pairing Silicon Valley CEOs With L.A. Ladies

Posted on January 10, 2020

Linx datingLA MAGAZINE – Jan 9 – "About two and a half years ago, I started getting a ton of inquiries from women living in LA trying to find a good, like-minded man," says Amy Andersen, the San Francisco-based matchmaker. Andersen founded her company, Linx Dating, in part to find women for the men of Silicon Valley, who can be peculiar, to say the least. She grew up in nearby Marin County but got into a serious relationship with a "quintessential Silicon Valley geek," to whom she is now married. "I witnessed that there was a huge surplus of eligible men and a dearth of women," she says. According to a recent article in The Washington Post, there are 40% more men than women just in Palo Alto (home to SAP, Tesla, and Hewlett-Packard). In 2018 women held only 20% of all jobs in tech. Talia Goldstein, founder of the L.A.-based matchmaking service Three Day Rule, has paired a number of SoCal women with Silicon Valley men. "The more successful they are, the pickier they get," she says, "especially those techie guys that maybe didn't have all the girls in high school. Now they're really choosy."

by Sean Elder
See full article at LA Magazine

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Match.com Offers Dating Coaches to Its Subscribers

Posted on August 28, 2019

Matchcom logo blue 2019FAST COMPANY – Aug 26 – Introduced in New York City in May, the AskMatch dating coaching service is now available in 18 states and Washington, D.C., with plans to expand to all U.S. subscribers by January 2020. The coaching – typically over the phone – is included in Match's standard subscription. "We get people who say, 'I need help flirting. I forgot how to flirt,'" says Katie Wilson, a veteran dating coach who came to Match in Dec 2018 to build its team. Wilson spent four and a half years as a manager and director at matchmaking company Three Day Rule. The L.A.-based boutique service has had a partnership with Match since 2014, aimed at users who want to get personalized matchmaking. Three Day Rule coaches will appear in tips videos for AskMatch.

by Sean Captain
See full article at Fast Company

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Matchmakers Emerge as an Antidote to the Agony of Online Dating

Posted on March 9, 2019

Itsjustlunch iconWALL STREET JOURNAL – Mar 8 – In a 2018 Match.com survey, 55% of respondents said technology makes personal connections harder to make, and 54% felt overwhelmed by the work involved. Melissa Brown, CEO of It's Just Lunch, a matchmaking service founded in 1991, says the company has seen its fastest growth in the past couple of years among daters in their 20s and 30s. "They're sick of the swiping and the countless hours of talking to people that goes nowhere," she said. Three Day Rule, another matchmaking service, grew out of Talia Goldstein's LA apartment, where in 2013 she would host large parties in hopes of fixing up friends. Now CEO of the company, she secured funding from Match Group, and her company boasts ~700 users across 10 cities. Its services start at $5,500. Clients receive professional photo shoots, and matchmakers help them write texts to prospective dates and shop for appropriate clothes. After each date, the matchmaker will check in with both parties and give the client feedback.

by Michelle Hackman
See full article at Wall Street Journal

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$2000 + $99 a Month Silicon Valley Matchmaker

Posted on February 26, 2019

The list logoTHE BEACH REPORTER – Feb 25 – Veteran wedding planner Constance Curtis launched The List for elite singles in Southern California. It combines "old fashioned intuition with science and technology." "I saw a space in the industry between the dating apps and matchmaking," said Curtis. "Many people using a matchmaker spend between $14,000 and $25,000 for the service." Curtis charges $2000 initiation and a subscription fee of $99/mo. The List is powered by real-life matchmakers and relationship experts with 15 years of combined experience. Elite members are met in person, and receive a personal matchmaker, and receive feedback after each date. The app is free. User's create a free profile and are added to The List's database of potential suitors for its elite members. Free members have access to the site, but not actual matchmaking services. For $1.99, non-elite members can also purchase "coins" to send messages about suitors they are interested in to the matchmakers. They've had 400 downloads, and have 15 elite clients.

by Genie Davis
See full article at The Beach Reporter

Mark Brooks: There really is a gap between dating apps and matchmakers. Noone has quite cracked it yet. Although, I believe Tawkify are occupying that space, Three Day Rule had a go at it, and It's Just Lunch have been working at it for years, but I don't really regard them as matchmakers. It's actually tough to deliver proper matchmaking services for anything less than $5k a year.

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Why Millennials Are Burnt Out on Swipe-Based Dating Apps

Posted on February 7, 2019

Wingman logo 2018MENSHEALTH – Feb 6 – Hinge's user base grew by 400% in 2017 after it eliminated its swiping feature. Once, a dating app that sends users one suggested match per day, reached 7M downloads last May. Still, swiping or not, some are giving up dating apps altogether, opting for offline dating and matchmaking services like Three Day Rule, which doubled its revenue in 2017, and now serves 10 cities in the U.S. "The online dating thing never came naturally to me. I found the experience quite overwhelming," says Tina Wilson, CEO and founder of the matchmaking app Wingman. "Trying to describe myself for a profile gave me anxiety." Eventually, Wilson's friends got involved. "They had way better insight into who I should be dating and loved to tell me so," she says. She realized her friends could play a vital role in helping her meet a compatible partner, so she created Wingman, an app that allows users' friends play matchmaker. Text-based apps are also on the rise. A spin-off of the popular Instagram account @_personals_, the Personals app will allow its lesbian, queer, transgender, and nonbinary users to post old-school personal ads.

by Sofia Barrett-Ibarria
See full article at Men'sHealth

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Love Life Outsourced

Posted on September 17, 2018

Threedayrule logo wideWORLD MAGAZINE – Sep 13 – Talia Goldstein quit her job as a producer for E! Entertainment and started her own matchmaking company in LA in 2010. She started charging people $250 for three matches, then increased it to $500 as demand grew. When she hosted her first matchmaking party, she had 20 attendees. Two months later, she had 300, and soon 600. In 2013, Goldstein launched Three Day Rule (TDR). Today, TDR employs 50 matchmakers in 10 metropolitan areas. TDR’s services start at $4,500 and can hike beyond $35,000 for the VIP package. Goldstein says ~70% of TDR’s clients are in a relationship by the end of their contract. Half of the matchmaker’s job involves coaching clients on how to date well. Julie Ferman, a matchmaker in Los Angeles and Santa Fe, N.M., has worked in the dating industry since 1990. She says she used to be able to count on men to call women to plan a date, but now she has to arrange the first date for her clients, from coordinating schedules to making reservations.

by Sophia Lee
See full article at World Magazine

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Three Day Rule Expands To Seattle

Posted on May 6, 2018

Threedayrule logo wideGEEKWIRE – May 4 – Three Day Rule (TDR) expanded to its tenth city. TDR combines technology with in-person vetting, said Talia Goldstein, who founded the company in 2013. "We meet all of our matches in person, so we're making curated introductions based on off-paper qualities rather than on-paper stats," she explained. Anyone can sign up to become part of TDR's database, which includes 100K members, and be eligible to be matched to paying clients. A paid membership starts at $4,500 for a three-month package and includes vetted matches, professional photography, post-date feedback, and coaching. TDR has raised $2.4M to date. Goldstein said TDR doubled revenue in 2017 and has ~50 matchmakers nationwide, including two in Seattle.

by Taylor Soper
See full article at Geekwire

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There Is Three Day Rule, When Dating Feels Like A Job

Posted on March 6, 2018

NPR – Mar 6 – Three Day Rule is a matchmaking company that is finding matches for their clients and offering date coaching while also helping to optimize online profiles. The company also has a database of 90k singles – and partnerships with online dating companies like Match, OkCupid, Christian Mingle and J-Date. Clients pay ~$6K for a package that gets them six dates over six months, as well as personalized support and advice.

by Ashley Brown & Alyssa Edes
See full article at NPR

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Young Single Americans Are Confused And Scared About Dating During #Metoo

Posted on February 28, 2018

Threedayrule logoMARKETWATCH – Feb 27 – #MeToo, a movement meant to highlight women's experiences with sexual assault and unwanted sexual advances, have put a damper on the dating experience. Single Americans say they are "extremely confused" about dating now, a recent survey of 3K singletons by dating service Three Day Rule found. Men are concerned about crossing boundaries, having their actions misinterpreted, or even adhering to traditional gender roles like paying for a date, said Three Day Rule CEO and founder Talia Goldstein. Meanwhile, some women said they were too worn out by inappropriate behavior or triggered by the news to want to spend time with men, and some worry about how and when to call out men they're dating for harassment.

by Kari Paul
See full article at MarketWatch

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