WASHINGTONIAN – Jan 13 – Founder Talia Goldstein states, "There is a huge opportunity for TDR to help DC’s large population of accomplished, busy professionals who are single and looking for a committed relationship."
by Caroline Cunningham
See full article at Washingtonian
SOCALTECH – Nov 12 – Los Angeles-based matchmaking service Three Day Rule has expanded its services to the city of Boston, as part of a national expansion for the company, and now offers its services in Boston, Los Angeles, San Francisco, New York, and Chicago.
The full article was originally published at socalTECH, but is no longer available.
CHICAGO TRIBUNE – Oct 23 – A matchmaking school is reporting growing enrollment. "People have dating overload – they're on Tinder, Match, OKCupid," said Talia Goldstein, co-founder and CEO of Three Day Rule, Match.com's "white glove" matchmaking partner. "People are getting so confused by all the options that they are looking for someone to help them." Three Day Rule charges $3,5K for three months of personal matchmaking and $5K for a six-month package that includes date coaching, styling and professional photography. Some matchmakers say their clientele is getting younger. Business models among matchmakers vary widely. On the high end, Selective Search, charges $25K. 90% of the clients are men, who are matched with dates who do not pay for the service. On the other end is Project Fixup, a startup that charges $20 per setup.
by Alexia Elejalde-Ruiz
See full article at Chicago Tribune
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BIZWOMEN – July 23 – Talia Goldstein started her matchmaking business, Three Day Rule (TDR) in 2010. She now employs a team of 12 full-time matchmakers, with plans to grow that number to 30 by the end of the year. Match has just partnered with TDR and held a Series A round for an undisclosed sum. Match will incorporate the elite TDR service onto its site, and the funds will be used to scale the service and expand the TDR team. The starting price for TDR service is $5K for 6 months.
MASHABLE – June 10 - Match.com has partnered with Three Day Rule that uses facial-recognition technology to find dates for users. Match.com members will be able to upgrade to Three Day Rule's premium service, which asks users to send pictures of exes to determine the type of look they're attracted to. Three Day Rule's premium service costs $5K for a six-month package. Premium members are assigned professional matchmakers, who coach the client, fly out to meet with them, get to know their preferences and go on pre-dates with potential mates.
OPW – June 1 – Match just teamed up with Three Day Rule, a personalized matchmaking and curated online dating company. Three Day Rule COO, Jill James, is speaking at iDate about partnerships models for lead generation with dating sites. Don’t miss this session. iDate is happening this week, on June 5-6 at the SLS Hotel in Beverly Hills.
OPW – June 1 – Three Day Rule teamed up with Match. And now they're showing us how to engage with higher echelon clients, at the gym. See this ad.
USA TODAY – May 20 - Match.com and Three Day Rule announce partnership to get Match into high-dollar matchmaking. eHarmony launched eH+ ($5k service) matchmaking in Jan. "They've got very significant market shares. Between them, they own the industry, and where do they go from there?" dating industry analyst Mark Brooks says. "They have two problems — a limited number of people left to reach and a limited price point."
Matchmaking has exploded in the past few years. Bravo's The Millionaire Matchmaker and other copycats have targeted the professional who has plenty of money but not enough time to hunt for a relationship. Traditional dating sites, which have millions of daters, haven't tried to reach this profitable market until now. Match.com gets a cut from each customer at Three Day Rule, says Sam Yagan, CEO of Match Group. Three Day Rule has matchmakers in New York, L.A., Chicago and San Francisco and will add matchmakers in Dallas, Boston and Washington by the end of the year. Six months costs $5k.
OPW INTERVIEW – Aug 6 – I really like ThreeDayRule. They’re discerning about their membership, and offer events and reasonably priced matchmaking. Here’s my interview with the CEO, former VH1 TV show producer Talia Goldstein. – Mark Brooks
ThreeDayRule.com has been around for a couple of years, right?
It has. It started as a city search for girls. We would tell girls where to go based on their guy type. That became really popular among girls but also among the guys. From there we started hosting singles events. We had about 500-600 people at each event. At that point I quit my job as a TV producer, and started Three Day Rule, the matchmaking service. In September 2012, we built the online version.
What are the pitfalls of events, and what do you do differently?
We have singles events for men and women, and the ratio has to be even. We find really cool locations, offer them free drinks or appetizers, and we let them mingle among themselves. Those make for the best events. We also do events just for men or just for women. For example we had an event called The Night of Beauty, where our single girls get their hair, makeup and nails done.
How do you monetize, and what do you do for members?
We have the online division, which is a curated dating site so not everyone is accepted. You have to apply or be invited to get online. Then we have our matchmaking service as well. We curate these events so we can go in with our matchmakers and meet the most quality people.
I know you turn people away. How do you cover that with them when they come back and say, “I really want to be a member”?
It is a little bit difficult, and just because somebody is denied from the site, it doesn’t mean that they’re not a great dater. They’re just not right for our dating site. We are really looking for busy professionals that are ambitious and have a great career.
What would be an example of somebody who wouldn’t be a good fit for Three Day Rule?
I can’t tell you the exact secret sauce.
How would you say your services differ from a traditional matchmaker?
We are in between mass market dating sites and matchmaking. On the online version, you are sent one match a day. Everybody is assigned a matchmaker. You can reach out to a dating coach, a stylist or you can do a photography session.
The typical matchmaker is 5K and the higher end are at $60K. What do you charge roughly?
It depends on what you’re looking for, but it’s about $3K in average,.
Do people come in for an interview, or is it done online?
We have matchmakers in the cities we are open in, and we will continue to do that. So, they meet with our matchmaker in person.
Where would you like to be at the end of 2014?
We are in Los Angeles and New York, and this month we will be launching San Francisco. So, we are really hoping to launch a different city every couple months; Chicago, Dallas, Boston.
Are there any business development type folks you’d like to reach out to that can help?
We are doing a lot of partnerships with brands. So, any partners who would be interested in working with our members we’d like to reach out to.
NEW YORKER – Feb 27 – Blendr is a location-based dating apps for straight people. It was created by the same folks who made Grindr, the hookup app that has 4.5M users. The founders weren’t willing to disclose the number of Blendr users. When it comes to apps, men tend to be more willing to use location-based dating features. Women are different. Women may initiate contact less frequently, but they are comfortable reaching out first if they see a profile that appeals to them. Maybe the real failure is that no one has built an app that women want to use. On Check Him Out, women are “shoppers” and men are “products.” Only women can initiate contact, though men can “favorite” profiles. The site claims that 59% of the users are women. Women want authenticity, privacy, a more controlled environment, and a quick path to a safe, easy offline meeting. Coffee Meets Bagel, founded by three sisters, sends you a match and then sets a deadline by which you have to either “like” or “pass.” Three Day Rule caters to women who are searching for Mr. Right as opposed to Mr. Right Now. It functions as an intermediary. It shows just a few carefully selected matches at a time—bypassing the deluge problem, and saving busy professionals from scrolling through pages and pages of profiles. The site is still in beta mode and not open to the general public, and will eventually be for paying users only.
by Ann Friedman
The full article was originally published at New Yorker, but is no longer available.
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