HAUTE LIVING – Jan 9 – Three Day Rule (TDR), a Match.com-backed matchmaking company, has announced a new partnership with Amazon's Alexa. Starting on Sunday, January 14, the TDR will offer a daily dose of dating every morning until Valentine's Day. Users can ask Alexa for the TDR tip and they'll get a quick 30-second tidbit that will boost confidence, provide data about dating, or teach them how to flirt.
by Katie Sweeney
See full article at Haute Living
SAN FRANCISCO CHRONICLE – Sep 15 – A luxury matchmaking service, The Bevy, has launched in San Francisco. The Bevy, started in New York in 2014, compares its services to an executive search. It pre-screens and interviews potential candidates before setting up its male clients with a handful of curated contenders. The membership begins at $25k for a one-year. The company reports a 95% success rate. Three Day Rule has 8k members. Services for paying clients start at $4.5k, but the service also has a free database. 60% of it's clients are female. Both companies report that clients are seeking relief from dating apps. Still, free dating apps can be an equalizer. The newest such offering to San Francisco is The Inner Circle, an app founded in Amsterdam in 2012, whose founder, David Vermeulen, is looking for "inspiring and ambitious" members who are 25 – 45 and live in major cities.
by Maghan McDowell
See full article at San Francisco Chronicle
See all posts on The Bevy
See all posts on Three Day Rule
See all posts on The Inner Circle
INSIDER – Sep 8 – Modern matchmaking companies like Tawkify, OkSasha, and Three Day Rule are reinventing an old tradition. They use technology like algorithms, but also emphasize the importance of in-person connections. Tawkify is a network of "dating concierges" that runs extensive data analyses on every date they arrange whose services range from $99 to $6K per year. Sasha Silberberg, founder of Bay Area matchmaking company OkSasha, began filling up her "match book" catalogue of singles while working as a Lyft driver. Silberberg, who declined to share her rate but reportedly charges $1K or more for a range of services, believes that meeting in person is crucial both for her as a matchmaker to get a feel for her clients, and for the clients themselves to assess someone's compatibility based on more than a short profile. Talia Goldstein got her start as a matchmaker by planning singles events. When they began to draw crowds of over 600 people in LA, she left her job as producer at E! Entertainment in 2013 to found Three Day Rule and pursue matchmaking full-time. Three Day Rule uses facial recognition software to determine someone's type. They ask clients to submit photos of their exes and run the images through their database in search of matches with similar facial structures.
by Talia Lakritz
See full article at Insider
by Elyse Glickman
See full article at Jewish Journal
BUSINESS INSIDER – Nov 22 – Instead of personality quizzes or a swiping interface, Three Day Rule uses machine learning and facial recognition software to find clients matches. Founded in 2013, the startup believes people are attracted to particular face shapes. It asks clients (who join for upwards of $7k) for photos of their exes, and then pairs them with users in its database who have similar facial structures.
by Leanna Garfield
See full article at Business Insider
by Paresh Dave
See full article at LATimes
See all posts on Three Day Rule
This post also appears on InternetDatingInvestments.
D MAGAZINE – Mar 23 – The DAN Fund's third fund has raised $2.5M and already invested $650K in its first portfolio company – Three Day Rule. Three Day Rule is a LA matchmaking company backed by IAC (It serves as the exclusive provider of personalized matchmaking services to The Match Group). The DAN Fund was the lead investor in Three Day Rule's Series A round of $1.2M in 2014.
by Danielle Abril
See full article at D Magazine
See all posts on Three Day Rule
This post also appears on InternetDatingInvestments.
DAILYMAIL.CO.UK – Sep 28 – Anna Leifeste is a full-time matchmaker at Three Day Rule, a personal matchmaking company based in Los Angeles. The dating service charges $3,5k for its three-month package, and $5k for six months that includes date coaching, styling and professional photography, according to Online Personal Watch. Anna, who has a master's degree in counseling psychology from Northwestern University, describes her day as a matchmaker.
HOLLYWOOD REPORTER – July 22 – Dating in L.A. has always had a bad rap. "Particular to Hollywood are successful businessmen going home with anyone they want — and women getting paid to be pretty," says Talia Goldstein, professional matchmaker and founder of Three Day Rule. "This makes this town more superficial and brutal for the rest of us." Tinder has become part of the daily lexicon. Mark Brooks explains the app's popularity: "What's made it catch fire is that it's fun, and online dating can feel like work. It's brought new heat to the industry and is benefiting everyone," including Tinder president and co-founder Sean Rad, who met his girlfriend Alexa Dell on his own app. "What we've done," says Rad, "is take rejection out of dating." Online dating has seen the rise of the "virtual affair," a romance that ends the minute meeting becomes a reality. Brooks admits digital dating could improve: "We've taught people a new way to meet people. Now we have to teach them how to keep people. People need to reveal themselves more. The future is in combining digital dating with wearable tech, which will allow the sharing of certain personal data: what music you download, where you eat, where you travel." Video also will add authenticity, says dating coach Eric Resnick.
by Merle Ginsberg
See full article at The Hollywood Reporter
FORTUNE – June 22 – After hearing negative comments about pregnant founders, Talia Goldstein, CEO of Three Day Rule, says she felt that the only way to raise money was to hide her pregnancy. During this time, a well-known LA investor wrote a blog post about his struggle over whether or not invest in a company run by a pregnant CEO, which included the chilling line: “A pregnant CEO is going to fail her company.” (Ultimately, he did invest.) In April 2014, Three Day Rule raised a Series A from IAC/Match. Since then, they’ve launched in six cities. "The difficulty I faced while fundraising as a pregnant woman is only one example of the prejudice against mothers that remains pervasive in startup culture. Now, as I begin another round of fundraising while pregnant again, I am determined to take a stand", she said.