Category: Three Day Rule

Why Millennials Are Burnt Out on Swipe-Based Dating Apps

Posted on February 7, 2019

Wingman logo 2018MENSHEALTH – Feb 6 – Hinge's user base grew by 400% in 2017 after it eliminated its swiping feature. Once, a dating app that sends users one suggested match per day, reached 7M downloads last May. Still, swiping or not, some are giving up dating apps altogether, opting for offline dating and matchmaking services like Three Day Rule, which doubled its revenue in 2017, and now serves 10 cities in the U.S. "The online dating thing never came naturally to me. I found the experience quite overwhelming," says Tina Wilson, CEO and founder of the matchmaking app Wingman. "Trying to describe myself for a profile gave me anxiety." Eventually, Wilson's friends got involved. "They had way better insight into who I should be dating and loved to tell me so," she says. She realized her friends could play a vital role in helping her meet a compatible partner, so she created Wingman, an app that allows users' friends play matchmaker. Text-based apps are also on the rise. A spin-off of the popular Instagram account @_personals_, the Personals app will allow its lesbian, queer, transgender, and nonbinary users to post old-school personal ads.

by Sofia Barrett-Ibarria
See full article at Men'sHealth

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Love Life Outsourced

Posted on September 17, 2018

Threedayrule logo wideWORLD MAGAZINE – Sep 13 – Talia Goldstein quit her job as a producer for E! Entertainment and started her own matchmaking company in LA in 2010. She started charging people $250 for three matches, then increased it to $500 as demand grew. When she hosted her first matchmaking party, she had 20 attendees. Two months later, she had 300, and soon 600. In 2013, Goldstein launched Three Day Rule (TDR). Today, TDR employs 50 matchmakers in 10 metropolitan areas. TDR’s services start at $4,500 and can hike beyond $35,000 for the VIP package. Goldstein says ~70% of TDR’s clients are in a relationship by the end of their contract. Half of the matchmaker’s job involves coaching clients on how to date well. Julie Ferman, a matchmaker in Los Angeles and Santa Fe, N.M., has worked in the dating industry since 1990. She says she used to be able to count on men to call women to plan a date, but now she has to arrange the first date for her clients, from coordinating schedules to making reservations.

by Sophia Lee
See full article at World Magazine

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Three Day Rule Expands To Seattle

Posted on May 6, 2018

Threedayrule logo wideGEEKWIRE – May 4 – Three Day Rule (TDR) expanded to its tenth city. TDR combines technology with in-person vetting, said Talia Goldstein, who founded the company in 2013. "We meet all of our matches in person, so we're making curated introductions based on off-paper qualities rather than on-paper stats," she explained. Anyone can sign up to become part of TDR's database, which includes 100K members, and be eligible to be matched to paying clients. A paid membership starts at $4,500 for a three-month package and includes vetted matches, professional photography, post-date feedback, and coaching. TDR has raised $2.4M to date. Goldstein said TDR doubled revenue in 2017 and has ~50 matchmakers nationwide, including two in Seattle.

by Taylor Soper
See full article at Geekwire

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There Is Three Day Rule, When Dating Feels Like A Job

Posted on March 6, 2018

NPR – Mar 6 – Three Day Rule is a matchmaking company that is finding matches for their clients and offering date coaching while also helping to optimize online profiles. The company also has a database of 90k singles – and partnerships with online dating companies like Match, OkCupid, Christian Mingle and J-Date. Clients pay ~$6K for a package that gets them six dates over six months, as well as personalized support and advice.

by Ashley Brown & Alyssa Edes
See full article at NPR

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Young Single Americans Are Confused And Scared About Dating During #Metoo

Posted on February 28, 2018

Threedayrule logoMARKETWATCH – Feb 27 – #MeToo, a movement meant to highlight women's experiences with sexual assault and unwanted sexual advances, have put a damper on the dating experience. Single Americans say they are "extremely confused" about dating now, a recent survey of 3K singletons by dating service Three Day Rule found. Men are concerned about crossing boundaries, having their actions misinterpreted, or even adhering to traditional gender roles like paying for a date, said Three Day Rule CEO and founder Talia Goldstein. Meanwhile, some women said they were too worn out by inappropriate behavior or triggered by the news to want to spend time with men, and some worry about how and when to call out men they're dating for harassment.

by Kari Paul
See full article at MarketWatch

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Three Day Rule Is On Alexa

Posted on January 10, 2018

Threedayrule logoHAUTE LIVING – Jan 9 – Three Day Rule (TDR), a Match.com-backed matchmaking company, has announced a new partnership with Amazon's Alexa. Starting on Sunday, January 14, the TDR will offer a daily dose of dating every morning until Valentine's Day. Users can ask Alexa for the TDR tip and they'll get a quick 30-second tidbit that will boost confidence, provide data about dating, or teach them how to flirt.

by Katie Sweeney
See full article at Haute Living

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Matchmakers In San Francisco

Posted on September 18, 2017

Thebevy logoSAN FRANCISCO CHRONICLE – Sep 15 – A luxury matchmaking service, The Bevy, has launched in San Francisco. The Bevy, started in New York in 2014, compares its services to an executive search. It pre-screens and interviews potential candidates before setting up its male clients with a handful of curated contenders. The membership begins at $25k for a one-year. The company reports a 95% success rate. Three Day Rule has 8k members. Services for paying clients start at $4.5k, but the service also has a free database. 60% of it's clients are female. Both companies report that clients are seeking relief from dating apps. Still, free dating apps can be an equalizer. The newest such offering to San Francisco is The Inner Circle, an app founded in Amsterdam in 2012, whose founder, David Vermeulen, is looking for "inspiring and ambitious" members who are 25 – 45 and live in major cities.

by Maghan McDowell
See full article at San Francisco Chronicle

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The World Of Modern Matchmaking

Posted on September 8, 2017

Threedayrule logo wideINSIDER – Sep 8 – Modern matchmaking companies like Tawkify, OkSasha, and Three Day Rule are reinventing an old tradition. They use technology like algorithms, but also emphasize the importance of in-person connections. Tawkify is a network of "dating concierges" that runs extensive data analyses on every date they arrange whose services range from $99 to $6K per year. Sasha Silberberg, founder of Bay Area matchmaking company OkSasha, began filling up her "match book" catalogue of singles while working as a Lyft driver. Silberberg, who declined to share her rate but reportedly charges $1K or more for a range of services, believes that meeting in person is crucial both for her as a matchmaker to get a feel for her clients, and for the clients themselves to assess someone's compatibility based on more than a short profile. Talia Goldstein got her start as a matchmaker by planning singles events. When they began to draw crowds of over 600 people in LA, she left her job as producer at E! Entertainment in 2013 to found Three Day Rule and pursue matchmaking full-time. Three Day Rule uses facial recognition software to determine someone's type. They ask clients to submit photos of their exes and run the images through their database in search of matches with similar facial structures.

by Talia Lakritz
See full article at Insider

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Three Day Rule: How Talia Goldstein’s Journey Started

Posted on April 10, 2017

Threedayrule talia goldsteinJEWISH JOURNAL – Apr 6 – Talia Goldstein started her dating company Three Day Rule (TDR) in 2010. In the beginning, TDR focused on singles events. She got the inspiration for the name from the '90s movie "Swingers" and its characters' discussion of the "Three Day Rule." TDR raised $1.2M in 2012. In 2013, she reinvented TDR as a full-service dating company (threedayrule.com) which covers nine U.S. cities. TDR now has 39 employees, including 32 matchmakers nationwide. Currently, 70k people are in TDR's database. In 2017, TDR launched VIP matchmaking packages with two hands-on matchmakers and personalized concierge services ($35k) in addition to its basic packages, starting at $4k for three months of matching in one's city of residence.

by Elyse Glickman
See full article at Jewish Journal

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Three Day Rule Matches Users With Their Ex

Posted on November 23, 2016

Threedayrule logo wideBUSINESS INSIDER – Nov 22 – Instead of personality quizzes or a swiping interface, Three Day Rule uses machine learning and facial recognition software to find clients matches. Founded in 2013, the startup believes people are attracted to particular face shapes. It asks clients (who join for upwards of $7k) for photos of their exes, and then pairs them with users in its database who have similar facial structures.

by Leanna Garfield
See full article at Business Insider

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Summarized by the Courtland Brooks team