Category: Tinder

Tinder’s “Share My Date” Feature for Safer Dating

Posted on July 3, 2024

Tinder Share My DateVANITY FAIR – Tinder's new "Share My Date" feature aims to enhance user safety by allowing them to share date details with friends and family. This follows findings from Tinder's "Green Flags Study," which involved 8K participants from the USA, UK, Australia, and Canada. The study revealed that 91% of men and 94% of women find dating more complicated today, with 65% of women mistakenly believing men seek only casual encounters, while only 29% of men have this goal. The feature helps ensure trusted contacts are informed, addressing safety concerns highlighted by the study.

by Jader Liberatore
See full article at Vanity Fair

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Tinder Supports LGBTQIA+ Community in India With New Initiatives

Posted on June 27, 2024

TinderINDIAN TV – Tinder is celebrating Pride month by launching its first Queer Dating Starter Pack in collaboration with Gaysi Family, a queer-owned media platform in India. Additionally, Tinder announced the return of Queer Made Weekend, a festival supporting LGBTQIA+ businesses, held in Mumbai and Delhi. Tinder India's marketing director, Anukool Kumar, highlighted the company's focus on authentic connections and inclusivity through campaigns like "You Up" and ongoing support for the LGBTQIA+ community.

by Suman Baidh
See full article at Indian TV

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Tinder Partners With My Life My Say for Election Campaign

Posted on June 19, 2024

Tinder UK UK General Election campaignPRESS RELEASE – Tinder and NGO My Life My Say (MLMS) are launching an in-app campaign to inform young singles about the UK General Election. A third of young UK singles value political engagement in partners, with 21% ending relationships over it. The campaign will run until July 3, 2024, and will provide users with vital voting information via a 'Swipe Card.' Research shows 69% of young voters plan to vote, with 60% valuing political respect in relationships. This initiative aims to engage and mobilize young voters.

See full article at Tinder website

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Singles Are Fed up With Dating Apps and Returning to the Real World to Meet Their Match

Posted on May 31, 2024

Online datingTHE GLOBE AND MAIL – From Gen Z to seniors, many are tired of online dating due to mind games, ghosting, rejection, scammers, and increasing costs. App downloads for Tinder, Hinge, and Bumble have declined since 2020. Pew Research Center found that 11% of hetero couples and nearly 30% of LGBTQIA+ couples met online, but many now find online dating too much work with little payoff. In response, Tinder and Bumble have added features, but user dissatisfaction persists. Speed dating and matchmaking services are making a comeback, offering real-world interactions and personalized matchmaking, often at a premium cost. This shift reflects a desire to return to more traditional dating methods.

by Samantha Edwards
See full article at The Globe and Mail

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Dating Apps Aim to Ensure Users and Investors Don’t Swipe Left

Posted on May 30, 2024

Dating-apps-connected-economyTHE TIMES – Dating apps face challenges after years of growth, with declining user numbers and management changes. Match Group's value dropped from over $40B in 2021 to $7.8B. The number of paying customers is declining by 9% in its sixth consecutive quarter. At Bumble, Lidiane Jones replaced Whitney Wolfe Herd as CEO in January. She has already laid off 350 employees. Shares in Bumble have fallen by ~30% over the past 12 months and the company is now worth $2B, down from the $13B shortly after the 2021 IPO. Mark Brooks, the CEO of Courtland Brooks, a business that provides consultancy services to online dating companies, said that a proportion of users were willing to pay a premium for dating apps. "They're leaving a lot of money on the table," he said. "There's a small portion of people who are willing to pay considerably more. Some people don’t have time, they just want dates, so the more you can help them with that, they'll pay disproportionate amounts and spend $500 a month, perhaps, which is what Tinder is playing with right now." Acquisitions also have a role to play in helping Match to grow. Hinge, bought by the group in 2018, has been an important investment. It describes itself as the app that is "designed to be deleted". Brooks said: "Theoretically they wouldn't want users to delete the apps because they're not going to get paid any more, but they’re conveying that it's the app for a high-quality experience. Hinge is important to Match. It offsets some of the decline in user weakness for Tinder. But it is still small relative to the size of the group." Others in the industry are also hoping to shake up the market. One such is Thursday. Founded by Matt McNeill Love and George Rawlings, the dating app, as its name suggests, works only on Thursdays, when it hosts singles events in various locations in cities such as London and New York.

by Emma Taggart
See full article at The Times

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Tinder CEO Faye Iosotaluno on AI Innovations and Inclusivity in Online Dating

Posted on May 27, 2024
Tinder Faye Iosotaluno

WATSON – Faye Iosotaluno, CEO of Tinder, aims to change the perception of online dating as unromantic by leveraging AI, including an AI photo selector to help users choose suitable photos. She highlights common mistakes like poor photo choices and lengthy bios, recommending a concise 15-word bio instead. Addressing the “assumptions epidemic,” she notes that many women mistakenly believe most men on Tinder seek casual relationships, though only 29% do. Iosotaluno emphasizes that finding a partner requires time and effort, unlike instant gratification in other digital experiences. Despite claims that younger people are less romantic, surveys show a continued desire for genuine romantic relationships. Iosotaluno’s goal is to make Tinder the most modern, safe, and inclusive dating app.

by Nathalie Trappe
See full article at Watson

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Young Women Falling out of Love With Dating Apps

Posted on May 27, 2024

Young woman on tinderFINANCIAL TIMES – Dating apps like Tinder and Bumble are enhancing features and rebranding to attract more Gen Z women, addressing concerns of burnout and safety. Female users report burnout, unsolicited content, and threats, prompting improved content moderation and verification. Market shares of Match Group and Bumble have significantly dropped. New features include Bumble's "opening moves" and Tinder's AI photo selection. Bumble faced backlash for ads mocking celibacy. Both apps see a decline in active users, highlighting the challenge of engaging young women, a crucial demographic for their success.

See full article at Financial Times

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Tinder Dating Study: Chivalry Is Not Dead

Posted on May 16, 2024

Tinder GENT'S POST – Tinder's "The Green Flags Study" surveyed 8K people from the US, UK, Canada, and Australia, revealing that both men and women are seeking serious relationships, with 68% of women and 53% of men looking for true love. Contrary to common beliefs, only 29% of men prefer casual flings. Traditional romance is still valued, with modern chivalry including gestures like ensuring a date gets home safely. 74% of men are fine with dating higher-earning women, though only 50% of women believe this.

by Samir Mourani
See full article at Gent's Post

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Tinder and Bumble to Explore New Avenues Amidst Revenue Challenges

Posted on May 16, 2024

Match Group Bumble logosBLOOMBERG – Tinder and Bumble are diversifying their services beyond dating due to slowing sales growth and declining user engagement. Bumble anticipates a growth slowdown to 9% this year, down from 31% in 2021, and is repositioning itself as a broader human connection platform. Meanwhile, Match Group reported lower-than-expected revenue projections and a drop in paying users. Financially, this has led to a significant reduction in the market valuations of these companies, with Match Group's valuation falling from a peak of $50B to $8B, and Bumble's valuation also substantially decreasing. In contrast, Grindr has shown resilience and growth potential in its niche market despite facing legal challenges.

by Alex Webb
See full article at Bloomberg

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Match Group Q1 Results: Revenue up 9%, Tinder Payers Down 9%, Hinge Revenue up 50%

Posted on May 8, 2024

Match GroupMATCH GROUP – In the Q1, Match Group revenue grew 9% YOY to $860M. Tinder direct revenue increased 9% YOY to $481M. However Tinder payers declined 9% YOY to just under 10M, due to the continuing effects of last year's price optimizations and MAU declines. Tinder payers were down ~255K on a sequential basis. Subscription revenue grew 17% YOY while à la carte revenue, which comprises ~20% of Tinder's direct Revenue, fell 13% YOY primarily due to MAU declines and lower purchase volumes per user. Hinge direct revenue grew 50% YOY to $124M, driven by a 31% increase in payers to 1.4M. Hinge continued to resonate with users in English-speaking and Western European markets, with total downloads across all markets growing 20% YOY in Q1. Match Group Asia businesses' revenue declined 6% YOY to $71M. Direct revenue growth at Azar was more than offset by continued declines at Pairs and Hakuna. Q1 Operating Income was $185M, down 7% YOY.

See full article at Match Group website

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