Category: Tinder

Match Group Promotes Faye Iosotaluno to Tinder CEO

Posted on January 10, 2024
Tinder Faye Iosotaluno

TECH CRUNCH – Match Group has named Faye Iosotaluno as the new Tinder CEO, two years after the previous CEO Renate Nyborg left the company in August 2022. During that time, Match Group CEO Bernard Kim held the position. Iosotaluno has been working at the Match Group since 2017. She was promoted from the company’s chief strategy officer position to Tinder’s chief operating officer in 2022 when Nyborg departed. Nyborg is now building an AI companion startup backed by Sequoia and Andrew Ng’s AI Fund.

by Ivan Mehta
See full article at Tech Crunch

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Dating Apps Test Just How Much Users Will Pay for Love

Posted on January 9, 2024

Tinder selectFINANCIAL TIMES – In an increasingly crowded market and battling a slowdown in growth, apps like Tinder are looking at more expensive tiers of service and added perks in order to increase revenue, putting to the test just how much people will pay to find a partner. In Sep, Tinder introduced a controversial $499 a month Select subscription, available to just 1% of the app's users. It promised "unrivalled access to the absolute best of Tinder" for its most "sought-after profiles". Hinge introduced subscription tiers Hinge Plus and Hinge X, with varying prices and features like enhanced profile exposure and unlimited likes. Hinge reported a significant boost in its annual revenue per payer and a 44% increase in total revenue to $107M in Q3. Bumble is also under pressure after CEO Whitney Wolfe Herd announced in Nov she was leaving. Its shares are currently down 80% over the past five years.

by Euan Healy
See full article at Financial Times

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Tinder Celebrates Fluid Gen Z Connections for Online Dating’s Biggest Marketing Moment

Posted on January 3, 2024

Tinder It Starts With a Swipe campaignADWEEK – Tinder's "It Starts With a Swipe" campaign targets Dating Sunday, the first Sunday of January and the busiest day for online dating, when Tinder sees a 22% surge in messages and an 18% increase in likes. The campaign emphasizes Gen Z's fluid relationship styles and aims to reshape Tinder's hookup image, focusing on emotional connections and inclusivity.

by Brittaney Kiefer
See full article at Adweek

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Dating Apps in Korea Overflowing With Men, but Women Use Them More

Posted on January 2, 2024

Tinder KoreaKOREA HERALD – In South Korea, major dating apps are predominantly used by men, comprising ~80% of users, yet women use the services almost twice as long as men. Tinder is the most popular, with 84.2% male users, followed by other apps like Wippy, Glam, and Yangting with similarly high male percentages. Despite the male dominance in user numbers, women spend on average nearly four hours a month on these apps, compared to two hours for men. The highest usage comes from individuals in their twenties.

by Yoon Min-sik
See full article at Korea Herald

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Tinder Launches First Ever Brand Film in the UK

Posted on December 28, 2023

THE DRUM – Tinder's first UK brand film aims to showcase the app as a means for various types of relationships, not just casual ones. It tells the story of Ava navigating different connections in London, emphasizing the potential for meaningful interactions through the platform. The film is part of Tinder's broader effort to align with real user experiences and the diverse journey of modern dating.

by Amy Houston
See full article at The Drum

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Tinder Slammed After Launching $499 Subscription Tier

Posted on December 20, 2023

Tinder SelectUNILAD – Tinder is facing backlash after launching a $499 per month premium subscription tier, "Tinder Select." This exclusive tier offers features like messaging without matching and prioritized profile visibility, but doesn't guarantee better matchmaking success. Social media users have criticized the high cost, mocking the service and questioning its value. Tinder's decision to introduce this expensive tier, despite extensive testing and feedback, has sparked debates about the monetization of loneliness in the online dating industry.

See full article at Unilad

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Ninth Circuit Rejects Class Action Settlement in Tinder Case for the Second Time

Posted on December 18, 2023

TinderLEXOLOGY – The Ninth Circuit Court rejected a $5.2M settlement agreement for the second time in a lawsuit against Tinder. The lawsuit accused Tinder of discrimination by charging users over 29 more for premium services, violating California's civil rights and unfair competition laws. The first settlement of $17.3M in 2021 was also rejected due to concerns about its fairness and potential collusion. The court found two main issues with the latest settlement. First, the plaintiff, Lisa Kim, had a conflict of interest with the class members because she was bound by an arbitration agreement that didn't apply to all class members. This meant she might not represent the interests of all affected users. Secondly, the court felt Kim didn't fight vigorously enough for the class, citing minimal discovery efforts and missed opportunities to make strong legal arguments.

See full article at Lexology

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ACT Policing and Tinder Collaborate on Consent Awareness Campaign in Canberra

Posted on December 14, 2023

TinderRIOTACT – ACT Policing, in partnership with Tinder and the Canberra Rape Crisis Centre (CRCC), is launching an ad campaign on Tinder to educate users in Canberra about the ACT's positive consent laws. The campaign, following the Crimes (Consent) Amendment Act 2022, aims to promote mutual and ongoing consent in sexual activities. It targets the growing number of young people using online dating, who are also major users of CRCC's crisis services.

by Lizzie Waymouth
See full article at Riotact

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The Era of Free Dating Apps May Be Over

Posted on December 11, 2023

Hinge StandoutsCNBC – The trend of free dating apps is declining as companies like Bumble, The League, Hinge, Match, and Tinder aim to increase revenue, prompting users to opt for paid versions. A Pew Research Center report reveals 35% of American dating app users have paid for these services. The League's VIP membership costs $999 a week or $2,499 a month. In Sep, Tinder rolled out a $499 monthly subscription to some of its most active users, and Hinge recently introduced a $600-a-month membership. Coffee Meets Bagel says its paid users get 60% more dates than its nonsubscribers. Pew Research has found that people who met their partner on an app are more likely to have paid for the service.

by Annie Nova & Ana Teresa Solá
See full article at CNBC

Tinder’s 2023 Year in Swipe Highlights Key Dating Trends

Posted on December 7, 2023

Tinder Year in Swipe 2023MASHABLE – Tinder's annual "Year in Swipe" report for 2023 highlighted key dating trends on the app. The most common interest listed globally on Tinder profiles was "horror movies," followed by "hip hop" and "tennis." The report emphasizes the importance of genuine interests in profiles, with Tinder annually analyzing user data to identify popular trends and preferences.

by Amanda Yeo
See full article at Mashable

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