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Category: Uncategorized

Interview Summary: Professor Julia Meszaros on Colombia’s International Matchmaking Industry

Posted on November 17, 2025
Professor Julia Meszaros

FINANCE COLOMBIA – Dr. Julia Meszaros, Associate Professor of Sociology at Texas A&M Commerce, has studied the premium international dating (PID) industry for over a decade, focusing on Ukraine, the Philippines, and Colombia. Her research explores gender roles, globalization, and motivations behind cross-border relationships.

Key points:

  • Men’s motivations: Mostly older, divorced, conservative American men seeking younger, “traditional,” feminine women after disappointment with U.S. dating. Many view Western feminism as having “ruined” local women.
  • Women’s motivations: Typically under 40, often single mothers or divorced, looking for stability and faithfulness rather than wealth.
  • Industry structure: Legitimate agencies operate under IMBRA (2005) regulations. Men pay; women join free. Tours – especially in Colombia’s Medellín – feature large meet-and-greet socials with translators and organized dates
  • Market trends:
    Colombia attracts men for its proximity, safety improvements, and vibrant culture.
    Philippines marriages show the highest longevity – linked to conservative values, poverty, and openness to migration.
  • Sociological insight: The PID market reflects a global gender imbalance – as women gain education and independence, some men turn abroad seeking traditional roles.
  • Her book, Economies of Gender, argues that modern relationships remain economic exchanges, where men seek women’s emotional and domestic labor as symbols of masculinity.

Overall, Meszaros frames the growth of the PID industry as a by-product of gender, economic, and cultural shifts in Western societies rather than exploitation or trafficking.

See full article at Finance Colombia

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Dating Apps Are Driving More Women Toward Cosmetic Surgery, Study Finds

Posted on November 17, 2025
A woman in a medical setting has her face marked with dotted lines in preparation for cosmetic surgery, while a healthcare professional holds a pen and supports her chin.

NDTV – A study by the University of South Australia, published in Computers in Human Behaviour, found that women who use dating apps are more likely to consider or undergo cosmetic surgery than non-users. The research links this to the appearance-focused nature of dating apps, where profile pictures and selfies drive attention and validation. Similar to Instagram and Snapchat, these platforms heighten body image pressure, pushing some women toward cosmetic procedures such as fillers, anti-wrinkle injections, rhinoplasty, and liposuction.

See full article at NDTV

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Dr Justin Garcia – Exploring Modern Romance

Posted on November 14, 2025

LTR – Join us for an enlightening conversation with Dr. Justin Garcia, Executive Director of the Kinsey Institute and Chief Scientific Advisor for Match. Dr. Garcia shares his rich background in neuroscience, biomedical anthropology, and evolutionary biology, and discusses his work on the Singles in America report. The discussion dives deep into the changing landscape of dating and relationships, examining the impact of technology, cultural shifts, and the COVID-19 pandemic on contemporary dating behaviors. Learn about the intriguing trends of ‘slow love,’ the evolving expectations of singles, and the potential role of AI in shaping the future of dating.

[**See the video here on YouTube**]

The July LTR was kindly sponsored by Courtland Brooks

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Aisle Study Reveals 97% of Women Now Prioritize Serious Relationships

Posted on November 12, 2025
Aisle report titled 'The Commitment Decade' featuring a pink background with white and black text.

BUSINESS NEWS THIS WEEK – Aisle’s 2025 study, The Commitment Decade, surveyed 3,400 urban Indian singles and found that commitment has made a strong comeback. 97% of women and 80% of men now prioritize serious relationships over casual dating, with 1 in 3 women planning to marry within a year of dating. Mental health has become central to relationships. 67% of Gen Z women would end a relationship over mental health issues, and a third of all respondents have done so. Equality is rising, as 53% of women prefer splitting the bill on dates. In matchmaking, most Indians want AI to assist, not replace humans, with 69% of Gen Z women rejecting AI-only matching. Compatibility now outweighs astrology, though 30% of millennial women still consider it.

See full article at Business News This Week

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Dating Apps Are Doomed, Says Former Hinge Content Lead

Posted on November 10, 2025
A smiling woman holding a glass of wine stands in front of a floral wall adorned with the words 'JADOT meet cute' in neon lights.

FORTUNE – Ilana Dunn, former Hinge content lead and now host of Seeing Other People, says Gen Z and many millennials are abandoning dating apps for real-life encounters. Apps like Hinge, Tinder, and Bumble, she argues, can’t replicate genuine chemistry, and younger users are tired of endless swiping. Dunn believes dating platforms peaked during the pandemic and are now in decline despite new features like double-dating or chat limits. Match Group’s profits and paid usership have fallen, and even its CEO admits apps have become “a numbers game.” Gen Z now favors organic in-person moments that allow people to “vibe” and gauge attraction. Dunn herself now teaches this approach, partnering with brands like Maison Louis Jadot to run wine-and-meet-cute events. She predicts a rise in local singles mixers, workshops, and social events as people move offline again. While she still supports using apps to meet people, she advises turning chats into real-life dates quickly and practicing small, confident social interactions. In her words: dating apps can help, but real connection happens off-screen.

See full article at Fortune

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Online Dating Jobs Listing Update – November 2025

Posted on November 7, 2025

OPW – An update to the online dating jobs listing is live here.

Below, see a couple of this month’s most interesting offers:
Bumble – Director, Partnerships, Bumble Date
FFN – General Counsel
Grindr – Product Lead, New Verticals
Hinge – Director, Senior Counsel
Hornet – Country Manager, Turkey
Match Group – Sr. Director, Operations
Matrimony.com – Chief of Staff
Muzz – Head of Growth
Social Discovery Ventures – Deputy CPO (Dating product)
Tinder – Director, Communications

Do you have an idating industry job offer that is not included? Please, send it to tips@onlinepersonalswatch.com and we will add it to the list.

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Announcing LTR 46 with Simon Glinsky, co-founder of Match.com and Mark Brooks (Courtland Brooks)

Posted on November 7, 2025

OPW – Edition 46 of the LTR (Love, Tech, Relationships) online experience will be on Wednesday, November 12th, at 12 pm (noon) EST (New York time).

In this edition of LTR, Mark Brooks will sit down with Simon Glinsky, co-founder of Match.com and the driving force behind various ventures across renewable energy, healthcare, and education. Together, they’ll revisit the early days of Match.com, exploring how it all began, the challenges of building one of the world’s first online dating platforms, and the lessons that continue to shape today’s industry.

Following the interview, Mark will present the ‘Top 10 Things Dating & Social Business Leaders Should Be Doing in 2026’ — building on his previous talks on industry trends to now focus on action.

If you hold a full-time leadership role at an online dating company, you are welcome to join LTR events for free.

Why attend LTR?

🏠 Flexible: Attend from anywhere – no travel required.
⏰ Convenient: Live session. 90 minutes.
💰 Free: No registration fees.

See the LTR Edition 46 speakers and invite page here.

Email mark@courtlandbrooks.com to RSVP.

Image promoting the LTR event featuring Simon Glinsky, co-founder of Match.com, and Mark Brooks, CEO of Courtland Brooks, with a blurred audience in the background.

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Simon Newman: Vision for Safer Online Dating

Posted on November 5, 2025

LTR – Simon Newman, CEO of the Online Dating and Discovery Association (ODDA), delivers an insightful presentation on the current landscape of online dating and social discovery platforms. He discusses the organization’s mission, which includes improving industry reputation, supporting startups, and advocating for fair legislation globally. Key topics covered include romance fraud prevention, age verification regulations, and the legislative impacts on the dating industry in the UK, US, Europe, and Australia. Simon highlights ODDA’s campaigns against big tech dominance and payment system challenges, emphasizing the importance of collaboration among industry players to enhance trust and safety standards.

[**See the video here on YouTube**]

The June LTR was kindly sponsored by Courtland Brooks

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Match Group Q3 2025 Summary

Posted on November 5, 2025
Match Group logo

PR NEWSWIRE – Match Group reported Q3 2025 revenue of $914M, up 2% YOY, and net income of $161M, up 18%. Adjusted EBITDA was $301M, down 12% YOY, but excluding a $61M legal settlement and $2M restructuring costs, it would have risen 6% to $364M. The company advanced its product-led transformation and completed a $50M reinvestment plan focused on user experience, marketing, and international growth. Match Group settled the long-running Candelore v. Tinder case, closing a decade-old legal matter over age-based pricing.

Product highlights:
Tinder: Introduced AI-driven Chemistry matching and the Face Check verification feature.
Hinge: Expanded to Mexico (Q3) and Brazil (Q4) with new AI tools to improve conversations and recommendations.
Payments: Expanded alternative payment systems expected to save $14M in Q4 and $90M in 2026.

Q4 2025 Outlook:
Revenue: $865–$875M (+1–2% Y/Y)
Adjusted EBITDA: $350–$355M (+9% Y/Y midpoint)
Overall, Match Group met revenue goals, exceeded adjusted profit expectations (excluding legal costs), and continues to strengthen its portfolio through AI innovation and global expansion.

See full article at Match Group website

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Mainstream Dating Apps Hit New All-Time Highs for the First Time in a Long Time

Posted on November 4, 2025
A new all-time high for the dating trio

OPW – Users spent ±$340M across Tinder, Bumble and Hinge in May. All three hit a new all-time revenue high.  Bumble is slowing down and Hinge is pushing harder, flipping their positions, putting Hinge on top. Bumble’s gross revenue from the App Store and Google Play dropped ±20%, roughly $16M, since their all-time high in May.  Hinge dropped in October down a smidge below Bumble – $41M vs. $44M before fees, according to Appfigures Intelligence. Tinder continued its slow growth this year to hit an all-time high in May, ±$134M before fees.

Mark Brooks: Inflection time!  I’m seeing bad dating apps fail, and good niche dating apps grow.  The large generics continue to open markets and push out, opening up more niche dating and social and IRL opportunities.

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