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Category: Uncategorized

Product Design Feedback

Posted on October 3, 2025

CourtlandBrooksOPW – We love doing product teardowns. The Courtland Brooks team can look over your app / service and give you feedback on how to improve it. This is how we like to start an engagement these days, as it allows us to get to know our client's product better and add key value quickly. Then from there we can better sense of how we can be of ongoing help, and where the gaps are on your team.

For the price of a marketing manager you can get access to a seasoned team of online dating professionals. See Testimonials here. See pricing and service overview. Email mark@courtlandbrooks.com or simply book an opening call here.

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UK to Classify Cyber Flashing as Major Online Offence, Dating Apps Face Fines or Blocks

Posted on October 2, 2025
dating apps

MIRROR.CO.UK -In the UK, the government is moving to toughen the Online Safety Act by classifying cyber flashing, the unsolicited sending of sexual images, as one of the most serious online offences. The change will be announced by Technology Secretary Liz Kendall at the Labour Party conference in Liverpool. Once in force, it will require dating apps and social media platforms to actively detect, prevent, and remove such material. Companies that fail to comply could be fined up to 10% of global revenue or even blocked in the UK. The move follows polling that shows one-third of girls aged 12–18 and 5% of boys the same age have received such images.

See full article at Mirror.co.uk

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Bumble’s “For The Love of Love” Reframes Subscriptions as Investments in Romance

Posted on September 18, 2025
Bumble For the Love of Love

THE DRUM – Bumble’s “For The Love of Love” campaign shows soft-focus scenes of real couples, handholding, kitchen dancing, dinner parties, even a baby bump, to frame its £30–£40 subscriptions as an investment in future happiness. The strategy shifts the app from a short-term dopamine hit to a long-term identity-driven purchase, asking users to stay subscribed with the promise that patience will pay off. The campaign leans on System 2 storytelling, using romantic imagery and social proof to normalize delay, positioning subscriptions as comparable to a gym membership rather than an impulse buy.

See full article at The Drum

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Online Dating Is Quietly Reshaping Who People Marry

Posted on September 16, 2025
The rise of online dating and heterogamous marriages paper

IFS – A new study from the Institute for Fiscal Studies finds that dating apps are linked with a measurable rise in interracial marriages. In U.S. states where Tinder usage is higher, the share of same-race marriages falls by about one percentage point. The effect is strongest for race, but much weaker for education, where online dating hasn’t shifted patterns nearly as much. The research also notes that race filters can limit this effect, showing how platform design directly shapes long-term relationship outcomes. Interestingly, despite the growth of apps, ~70% of serious relationships still begin offline, according to this study.

See full article at IFS

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Chapter 2 Dating Acquires M14 White Label Dating Platform

Posted on September 9, 2025
Logo for Chapter 2 Dating featuring a heart and the text 'Chapter 2' in vibrant colors on a purple background.

MANCHESTER WORLD – Chapter 2 Dating Ltd, founded by Nicky Wake, has acquired the M14 white-label dating and social app platform, which powers its apps Soberlove, Chapter 2 Dating, and Widows Fire. M14 was created by John Kershaw in 2017 and acquired by Steve Pammenter in 2022. Following the sale, Pammenter will focus on growing Gaydar and developing Highlife Media.

See full article at Manchester World

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AI-Powered Ailo Promises More Compatible Matches in Miami

Posted on September 8, 2025
Two people seated at a cafe table, showcasing fashion styles, with the text 'AILO' prominently displayed.

CBS NEWS – Ailo, a Miami-based dating app, uses AI to screen profiles and only shows matches with at least 70% compatibility in areas like attraction, values, and lifestyle. Designed to reduce dating-app fatigue, it is expanding to New York and Los Angeles with nationwide rollout planned by year-end. The app is also bilingual.

See full article at CBS News

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New Study Shows Why Men Need to Lower Their Standards on Dating Apps

Posted on September 8, 2025
An illustration of a person holding a smartphone surrounded by profile cards showing different individuals, with checkmarks and chat bubbles illustrating communication and interaction.

FORBES – Men face tougher odds on dating apps because there are more men than women using them (34% vs 27% in the U.S.). On Tinder, men have a match rate of only 0.6%, while women’s is around 10%. Men often aim for women considered more attractive than themselves, leading to more competition and rejection, while women tend to choose partners closer to their own level. This imbalance means a small number of women get most of the attention, while many men get little. In practice, matches usually happen between people of similar attractiveness, not between men chasing out of their league.

See full article at Forbes

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Instant Advisory Board

Posted on September 4, 2025

OPW – The Courtland Brooks team has been helping dating apps grow for an era. (We also help best-in-class service providers approach the dating industry).

We have three kinds of people on the Courtland Brooks team. Core Team members who have been on the team 10 years on average. We have mid-level Special Advisors, and the newest addition to the Courtland Brooks team are what we call our IAB, Instant Advisory Board members. These are super senior, usually CXO level leaders who are available for occasional consults on bigger decisions.

For the price of a marketing manager you can get access to our seasoned team of online dating professionals. See Testimonials here. See pricing and service overview. Email mark@courtlandbrooks.com or simply book an opening call.

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Orra is a New AI-Driven Matchmaking App for Serious Relationships

Posted on September 3, 2025
Logo of Orra on a purple background.

LASSONDE – University of Utah MBC graduates D.J. Potter and David Aiderzada founded Orra in 2022 to counter swipe-based apps that they say fuel superficiality, addiction, and disconnection. Orra is an AI matchmaking platform built around relationship market value (values, compatibility, attraction) rather than looks alone. Its features include curated matches, Spark Score compatibility ratings, an AI dating companion, and delayed photo reveals. With a March 2025 launch, the founders aim to help users form long-term relationships quickly, measuring success by matches made rather than time spent on the app.

See full article at Lassonde

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New Research Finds That Profile Photos Matter Most for the First Swipe on Dating Apps 

Posted on September 3, 2025
A person using a smartphone, tapping on a screen displaying a heart icon.

PSYCHOLOGY TODAY – A study by Jessika Witmer and Hannes Rosenbusch from Tilburg University together with Erdem Ozan Meral from the Leibniz Institute for Educational Trajectories, published in Computers in Human Behavior Reports (2025), tested what matters most when people swipe on dating apps. The researchers showed 445 participants in Germany different profiles that varied by photo, height, job, bio, intelligence, and similarity. They found that profile photos had by far the biggest impact on swiping decisions, while other details like occupation or biography made only a small difference. 

See full article at Psychology Today

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