MORGAN STANLEY – Despite a recent slowdown in user growth for dating apps, the industry is expected to deliver at least 10% annual growth through the end of the decade, according to Lauren Schenk, Morgan Stanley's equity analyst. The industry will shift its focus from user growth to monetization as companies move towards developing new products and features to convert users to paying customers. Currently, ~32% of the U.S. single population uses online dating, and of those, slightly more than a quarter pay. "An increased push toward monetization would drive 70% of revenue growth from 2022 to 2030, compared with 60% from 2014 to 2022," says Schenk. She estimates the industry monetization rate has doubled to 26% over the past eight years and could grow to 32% by 2030. Even small changes in the number of users paying for an app can have an outsized impact on revenue growth, Schenk says. Currently, the average paying user spends between $18 and $19 per month on either subscriptions or a la carte purchases.
Category: All Internet Dating Statistics
Bumble Survey: Gen Z Prefers Active First Dates Over Bar Scenes
Study Finds 75% of Singles Open to Use AI-powered Chatbot
CNN – A new study by Kaspersky has found that 75% of dating app users are willing to use an AI-powered chatbot to improve their chat up lines. 57% of all respondents believe that using AI in an online dating setting to be dishonest. The study found that 54% of single men surveyed said they would be open to using the AI chatbot to deceive a potential partner on a dating app in a bid to make themselves appear funnier or smarter, while 51% of single women respondents admitted they would be using the AI tool to speak to multiple potential partners at the same time.
QuackQuack Survey: Divorcees Get a Second Shot at Love Online
BUSINESS INSIDER – Indian online dating app QuackQuack surveyed 14K men and women to discover that 12% of daters find true love in dating apps, after a failed relationship. 23% of single parents also found a second shot at love through online dating. According to QuackQuack's founder and CEO, Ravi Mittal, "We currently have ~23M users, and ~12% of these people are divorcees and single parents, all taking a second shot at love. 22% of women above 30 from tier 1 cities mentioned being tired of their singlehood but find traditional dating tough. 13% of single parents prefer online over offline since it gives them a chance to mention their parental status before meeting anyone in person and avoid wasting time with people who are not interested in dating a person with a child.
47% of Gen Z Daters Think Men Should Take the Lead in Relationships
CNBC – According to data from Bumble's State of the Nation 2023 survey, 40% of Americans believe that men should take the lead in a relationship, and 47% of Gen Z respondents subscribe to this belief. The survey also found that only 11% of respondents believed women should make the first move on a dating app. Jessica Small, a marriage counselor and therapist, explains that despite progress towards gender equality, traditional gender roles and beliefs still influence the dating landscape, especially in the early stages of dating when women may not feel comfortable being forward. However, once a couple is in a defined relationship, Small feels women usually take the lead in household and social matters.
Half of Singletons Have Received an Unwanted Nude Photo
THE SUN – A poll of 4K singletons who are actively dating found 28% are tired of negative experiences when looking for love, while 33% get easily irritated. Being ghosted without explanation (43%), getting stood up on a date (40%) and receiving unsolicited nude pictures (40%) are some of the main bugbears of those polled. The research was commissioned by Plenty of Fish, which has partnered with author and life coach, Michelle Elman, to create the 'Desirable Dating Guide'. It shares advice on how singles can tackle undesirable dating behaviours and engineer more positive experiences. Receiving unsolicited nude pictures proves a prevalent issue as nearly half of singles (48%) have previously been sent unsolicited pictures from a match or date.
Survey Shows 80% of Young Adults in Japan Did Not Date During the Pandemic
PRESS RELEASE – Eureka, a subsidiary of Match Group and the operator of Japan’s Pairs dating app, conducted a survey to study changes in young adults’ attitudes toward love this spring. The survey of 1,000 respondents found that 50% are eager to go on a date that would lead to a romantic relationship this spring. Additionally, 88.5% of respondents are using a dating app. Of those who were still single, 80% claimed that they did not go on a date during the pandemic.
Gen Z Is Rejecting “Big Astrology” and Zodiac Sign Compatibility
HYPEBAE – According to a recent survey conducted by lesbian dating app HER, Gen Z is not as obsessed with astrology as older generations may think. While people still use astrology to determine compatibility, it's no longer the only factor. Gen Z women are also no longer ditching potential lovers based on their zodiac sign. Overall, Gen Z is skeptical of "Big Astrology" but recognizes the usefulness of astrological tools.
People Can’t Tell AI-Generated Profiles From Human Ones
KJZZ – A recent study published in the journal PNAS found that people cannot differentiate between AI-generated and human-written text when it comes to self-presentation, such as job applications, online dating profiles, and Airbnb host profiles. The study involved 4,600 participants, and their ability to identify real from fake was roughly that of a coin toss.
Gen Z Likes Dating Friends
by Daniel Cox
See full article at Insider
Mark Brooks: Does this mean social dating is the future? Most dating apps are focused on introducing strangers. Looks like there is a trend toward people seeking love from within their network of friends.