TECH CRUNCH – An annual review by data.ai (previously App Annie) found that consumer spending on mobile apps declined for the first time in 2022 after seeing 19% YOY growth the year prior. The report said that consumer spending dropped by 2% in 2022, reaching $167B. Meanwhile, downloads grew by 11% YOY to 255B. Non-game apps have proven to be more resilient in a down economy, data.ai found. In 2022, spending on games dropped 5% to $110B, while spending on non-game apps increased 6% to $58B, driven by streaming subscriptions, dating apps, and short-form video apps. Video and dating apps continue to pull in the most revenue, with Tinder and Disney+ still highly ranked, behind TikTok.
Category: All Internet Dating Statistics
Dating Sunday Is the Best Day for Those Returning to Dating Apps
STYLIST.CO.UK – Some experts predict that 'Dating Sunday' will be the best day to be on a dating app in 2023. 'Dating Sunday' (which this year falls on Sunday 8 January 2023) refers to singles joining new dating apps or returning to old favorites on the first Sunday of the year. Typically, dating apps experience a massive surge in users and activity on Dating Sunday. In 2018, Coffee Meets Bagel saw a 75% increase on the first Sunday of the year compared to the previous 30 days, while Tinder experienced a 41% jump in downloads. Inner Circle, meanwhile, is expecting a 40% increase in new members on Dating Sunday 2023.
by Leah Sinclair
See full article at Stylist.co.uk
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63% of Men Use Dates to Become ‘a Better Version of Themselves’
The Five Biggest Lessons of the Year
BBC – In 2022, more folks openly moved away from both gender and attraction binaries. Online daters got increasingly vocal about exploring different types of relationships, from solo polyamory to platonic life partnerships. Gen Z has particularly embraced the grey area of dating by purposefully entering into 'situationships'. Overall, openness towards many kinds of non-traditional relationships has gained visibility, too. Ethical non-monogamy has been all over TikTok, often in the form of polyamorous relationships. For single people, navigating dating apps has still been hard. It's undeniable that dating apps have become the primary way for younger daters to meet, with thousands of online dating sites in existence and 48% of 18 to 29-year-olds in the US using them.
OkCupid – the Global State of Digital Dating
OKCUPID BLOG – Being vulnerable is one of the more attractive traits to singles these days. 9 in 10 daters on OkCupid say they are sensitive. Men who say they are sensitive are receiving more likes and matches. Nearly all 1.6M respondents on OkCupid believe mental health is just as important as physical health. 97% of OkCupid respondents believe it's important to practice self-love. 30% (~8.5M singles) reveal they would be interested in an open relationship. 40% of people say that inflation is impacting their dating lives. The pandemic and rising costs of living accelerated the number of people being open to sober dates, but also sober relationships.
Dating Apps Now Most Popular Way for Newlyweds in Japan to Meet
JAPAN TIMES – 1 in every 5, or 22.6%, of newlywed couples found love online, according to a recent survey by Meiji Yasuda Life Insurance. Online encounters overtook couples who met at work or school, which both came in at 20.8%, and those brought together by friends and acquaintances at 9.4%. In previous editions of the survey in 2012, 2015 and 2016, no responding couples reported meeting via dating apps.
50.2% of U.S. Adults Are Single
NEWSBREAK – ~50.2% (124.6M) of American adults are single, according to The Bureau of Labor Statistics In 1950, this figure stood at 22%. Eric Klinenberg is a sociology professor at New York University. He is also the author of "Going Solo: The Extraordinary Rise and Surprising Appeal of Living Alone". Klinenberg explains the primary causes of the change. "People are looking for soulmates, and they're not going to compromise. Online dating sites have presented singles with more choices than ever, which also seems to be driving people away from tying the knot."
4 in 10 Singles in Singapore Have Never Dated
TODAY ONLINE – Four out of 10 single respondents in the 2021 Marriage and Parenthood survey had never dated before. But the proportion of people willing to find potential partners through online dating has doubled since 10 years ago. The 2021 Marriage and Parenthood Survey, which polled 5,800 Singapore residents aged 21 to 45, also found that a limited social circle or lack of opportunities were among the top reasons given by respondents for them not dating.
Highest Earning and Most Downloaded Apps in September
DIGITAL INFORMATION WORLD – Tinder is the highest earning app on Android's Google Play, earning $5M in September. In the iOS store, Tinder holds 4th position, followed by Bumble, earning $39M and $29M in Sep respectively.
56% of Online Daters Delete An App Because of Talking Stage
MEDIUM – One of the most challenging stages of dating is the "talking stage," a favorite term Gen Z uses to describe the early, undefined stages of a relationship. CanWe has surveyed 1K US-based online daters to understand better and quantify the talking stage and its challenges. According to the survey, 56% of online daters have deleted a dating app because of a poor talking stage experience. 80% of respondents reported spending 1–5 hours per week in talking stage conversations that go nowhere and will pay for a service like CanWe which identifies relationship potential with matches.