THE GUARDIAN – The ongoing housing crisis is significantly impacting the dynamics of modern dating, according to numerous reports. Some have suggested this could lead to a return of a "Jane Austen-style marriage market," where relationships are formed primarily based on financial and housing security. Data from a 2022 SpareRoom survey found that a quarter of respondents would consider moving in with a partner earlier than planned to save money, while the lack of affordable housing is keeping some couples together even after their relationship has ended.
Category: All Internet Dating Statistics
Resilience and Growth: The Global Matchmaking Market’s Post-Pandemic Recovery
WEBWIRE – A new report by Marketdata LLC titled "The International Matchmaking Market: Finding Love, For A Price" reveals the resilience and expected growth of the global matchmaking market despite the challenges of the pandemic. Estimated to be worth $1.2 to $1.5B globally, the industry experienced a sharp decline of 25% in 2020 but has since rebounded. Notably, 73% of matchmakers switched to virtual client meetings during the pandemic. The report also projects an average annual growth of 3.8% in global matchmaking market revenues from 2023 to 2027. The industry has adapted to a mix of in-person and virtual services, with more matchmakers entering the profession and offering dating coaching among other services. The largest markets for matchmaking services are in the USA, China, Japan, and South Korea.
Dating at 50+: Older Americans’ Experiences With Online Dating
PEW RESEARCH – A Pew Research Center survey has found that 17% of Americans aged 50+ have engaged with dating websites or apps, showing no significant change since 2019. While the use of these platforms is similar across age groups, only 3% of this older demographic are current users compared to 15% of those under 50. Older adults' preferred platforms differ from their younger counterparts, with older users more likely to use Match and less likely to use Tinder. Notably, older men are more likely to opt for paid features on dating sites. However, online dating experiences for older adults can often be negative, with older women reporting more negative experiences than men. Nearly half of all online daters over 50 have encountered suspected scams.
by Olivia Sidoti & Michelle Faverio
See full article at Pew Research
Study: Many on Dating Apps Are Already in Relationships
NBC NEWS – According to a recent study, half of 1400 surveyed Tinder users aren't interested in finding dates, and nearly two-thirds of them are already in relationships. The study highlights that dating apps are often used for entertainment and social connection rather than genuine romantic meetups. But the study reports a silver lining: People who use dating apps for their intended purposes are still most likely to achieve satisfaction – even if getting there requires wading through all the matches whose goals don't align.
Half of Male Online Daters Happy to Match With Single Moms
THE MIRAGE – A recent survey conducted by eharmony found that 52% of surveyed men would pursue a relationship with someone who has children. 61% of female online daters perceive single fathers positively, believing them to be more committed to a relationship. 63% of single parents believe it would be easier to date someone who also has children. Additionally, 70% of single parents expect their new partner to act as a role model for their children. The findings suggest that having children does not deter online daters.
Bumble Launches New Kindness Campaign With Actor Adam DiMarco
LIONHEARTV – Bumble has launched a global campaign titled Kindness is Sexy featuring new content with actor Adam DiMarco. According to Bumble's latest consumer survey, a majority (84%) of respondents around the world agree that being kind is more important than physical attributes in a potential partner, with honesty (67%) and empathy (62%) being the top two defining characteristics of kindness in a relationship. To highlight that kindness matters on Bumble, the app recently rolled out Compliments, a message before match feature that allows Bumble's community to be even more intentional about starting the conversation in a positive way.
Dating App Users Lose Millions to Pig Butchering Scam
IT-ONLINE – The "pig butchering" scam, which originated in China, has led to Americans losing ~$112M in cryptocurrency. The scam primarily targets users on dating apps. Scammers build romantic connections with their victims over weeks or months, and then start discussing their affluent lifestyle due to an investment app. Eventually, they offer investment advice and recommend a specific trading platform, encouraging the victim to invest. Initially, victims see returns, but as they invest larger amounts, the scammer starts demanding huge fees for withdrawal and then disappears with the victim's money. Despite awareness of such scams being high, many still fall prey.
Millennials Prioritize Sex More Than Gen Z Does, Survey Says
MASHABLE – eharmony's Dating Diaries report, based on a survey of ~2K people, highlights generational differences between millennials and Gen Z in attitudes towards sex and dating. The report shows that 91% of millennials in relationships have sex at least once a week, compared to 78% of Gen Z. However, Gen Z is more sexually explorative and is more likely to have unprotected sex. Millennials prioritize sexual chemistry, while Gen Z values emotional connection before engaging in sex. Gen Z is also more likely to use dating apps and social media for meeting partners and learning new things for sexual experiences, but 48% report experiencing dating app fatigue.
Half of Lesbian, Gay and Bisexual Adults Have Used Online Dating
PEW RESEARCH CENTER – A 2022 Pew Research survey reveals that 51% of lesbian, gay, and bisexual adults have used online dating, compared to 28% of straight adults. Younger LGB adults are more likely to use online dating than their older counterparts. Popular apps among LGB users include Tinder, HER, and Grindr. Experiences are mixed, with 61% reporting positive experiences, but many also encountering negative behaviors such as unsolicited explicit messages. Opinions are divided on the overall impact of online dating on relationships within the LGB community.
by Risa Gelles-Watnick
See full article at Pew Research Center
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Two-thirds of Brits Say Financial and Sexual Compatibility Are Equally Important in Dating
DAILY STAR – A survey of 2K British adults revealed that financial health and stability are highly valued traits in potential partners, with 38% of participants stating they are likely to be more attracted to someone who prioritizes their financial stability. 65% believe financial compatibility is as important as sexual compatibility in a relationship. Good financial health ranked higher than good looks, being in good shape, marriage, and starting a family. Additionally, 6% would like to see credit scores included in dating profiles, as 25% consider a bad credit score a turn-off.
