UBC – A UBC sociology study reveals that online dating influences Canadians' choice of romantic partners, promoting diversity in relationships. The research, published in the Journal of Marriage and Family, shows that online dating is linked to higher chances of forming relationships between people of different education levels, immigrant statuses, and decreases age disparities.
Category: All Internet Dating Statistics
McAfee Research: 45% of Men Will Turn to AI to Write Love Messages This Valentine’s Day
BUSINESSWIRE – A new study by McAfee highlights the increasing role of AI in online dating, revealing that more Americans are using AI to create Valentine's Day messages and enhance their dating profiles. With 58% of Americans encountering fake profiles, there's growing concern over distinguishing real from fake interactions. The study found that 39% of men and 27% of women use AI for their online dating endeavors, but there's skepticism towards AI-generated content, with 64% distrusting profiles using such content. Despite this, 69% reported better responses with AI-generated content.
Dating App Fees Can Quickly Add Up But Many Are Willing to Pay the Price
CBS NEWS – Research from Morgan Stanley found that ~32% of single people in the U.S. use online dating, and just over a quarter of them pay. The average paying user spends $18 – $19 a month on either subscriptions or à la carte purchases, according to the study. Some dating coaches who help people refine what they're looking for in a partner encourage their clients to upgrade to pricier dating app subscriptions. Some people who pay for premium dating services say the upgrades are worth it, while also wishing the free offerings were improved.
Facts About Marriage and Dating in the U.S.
PEW RESEARCH – 69% of Americans are in committed relationships (51% married, 11% living with a partner, 8% in a committed relationship). A quarter of U.S. 40-year-olds have never married, a record high, with significant proportions among Black Americans, men, and those without a four-year college degree. Only 23% of Americans see marriage as essential for a fulfilling life, with job satisfaction and having close friends valued higher. 30% of U.S. adults have used dating sites or apps, with higher rates among adults under 30 and lesbian, gay, or bisexual adults. 44% use these platforms seeking long-term partners, and 10% of partnered adults met their significant other online.
Ad Matchmaking Potential as Record $14.2B Expected to Be Spent This Valentine’s Day
INSIDE RADIO – Valentine's Day spending is predicted to hit a record $14.2B, surpassing 2020's record by $100M, according to the National Retail Federation. Consumers are expected to spend ~$186 each, focusing on jewelry, flowers, clothing, and dining out. Online shopping continues to be the top choice for Valentine's Day purchases. ~53% of consumers plan to celebrate, especially those aged 25-34, while 29% of non-celebrants intend to observe the day in some way.
Social Media Relationship Statistics 2024
ENTERPRISE APPS TODAY – In 2024, social media will continue to play a significant role in relationships, with various trends and statistics emerging:
- Positive Communication: Couples who communicate positively on social media are more likely to have long-term relationships.
- Online Dating Challenges: Women find online dating difficult due to high expectations.
- Social Media Usage: 52% of single or partnered adults in the US use social media for dating.
- Social Media and Divorce: Social media contributes to 4.4% of relationship dissatisfaction and is a factor in 1 out of 3 divorces.
- Meeting Couples: In 2023, 16% of couples met through dating sites, and 7% through social networking.
- Social Media Growth: Despite challenges in relationships due to social media, the market is expected to grow, reaching $190B by 2027.
by Barry Elad
See full article at EnterpriseAppsToday
Rising Dating Scams in Netherlands: ~€7.6 Million Lost in 2023
NL TIMES – In 2023, Dutch victims lost ~€7.6M to dating scams, a 75% increase from the previous year. Of the 494 reported victims, 264 suffered financial damage, with average losses of €30K each. This rise is linked to investment fraud tactics used by scammers. To tackle this, the Fraud Help Desk, in collaboration with Tinder and Victim Support Netherlands, launched a campaign to educate online daters about spotting fraud.
The Number of Americans Meeting Their Spouses Online Has Surged 20% Over the Last Decade
DAILY MAIL – Recent data shows the number of people using dating apps or websites hit 30% in 2022, an increase from 11% in 2013. In 2013, just 3% of people using dating apps entered into a long-term relationship or marriage with someone they had met on the app or a dating site. In 2022, the number of online daters who met their serious partner online jumped to 20%. In total, 10% of Americans have met their significant other online, reaching 24% for LGBTQ adults. The apps are used the most among younger people, with 53% of people 18 to 29 years old reporting turning to their phones or computers to find love.
State of Internet Scams 2023
SOCIAL CATFISH – In 2022, Americans lost a record $10.3B to online scams, a 277% increase from five years ago, with the average loss per victim rising to $12,859. Social Catfish's "State of Internet Scams 2023" study, based on FBI and FTC data, reveals alarming trends:
- 81% of romance scam victims didn't report their experiences, often due to shame.
- Only 4.2% of stolen funds were recovered, mainly due to jurisdictional issues, as most scams originate outside the U.S.
- Young people (under 20) showed a 2,500% increase in money lost over five years, though seniors remain the most victimized group.
- Most online scams occur on social media platforms like Facebook, Google Hangouts, WhatsApp, Instagram, and Plenty of Fish.
- The emergence of AI technologies like voice cloning and deepfake videos raises new challenges in online scams.
- The United States leads in the number of online scam victims.
by Osaji Obi
See full article at Social Catfish

