TECH CRUNCH – According to data.ai, global downloads of dating apps saw only 1.9% growth YOY, compared with the 29% increase seen during the same time in the prior year. In the U.S., growth has also slowed, with a 2.38% YOY increase as of January 2024, reaching ~12.7M installs, down from the nearly 16% growth seen in January 2023. Match Group reported its total number of paying customers declined by 5% YOY. Tinder's paying customer growth also slowed again last quarter, dropping 8% to reach 10M payers. Match said it will now look to AI to improve the dating app experience.
Category: All Internet Dating Statistics
Kaspersky: Digital Stalking Affects a Quarter of Online Daters
BACKEND NEWS – According to the latest study by Kaspersky, a cybersecurity solutions provider, digital stalking remains a significant concern for individuals engaging in online dating. The study, which surveyed 1K people across 21 countries, found that 23% of respondents reported experiencing some form of online stalking from someone they had recently started dating online. Females reported experiencing abuse at a higher rate (42%) compared to male respondents (36%).
Speed Dating Is Making a Comeback
CNN – Speed dating, singles mixers and other group dating parties have made a comeback since the Covid-19 pandemic ended as singles look to get off their screens and meet potential partners in person. Attendance at dating events in the US grew 42% in 2023 from 2022, according to Eventbrite, and was higher than pre-pandemic. Even dating app companies themselves are throwing singles mixers to adapt to the trend.
State of Mobile 2024
DATA.AI – In the mobile-centric world of 2023, app usage has hit a record high, with the average time spent on mobile in the top 10 markets exceeding 5 hours, a 2% increase from the previous year. Despite a 2% decline in global consumer spending in 2022, it rebounded with a 4% growth in 2023. The State of Mobile 2024 report offers insights into market trends, industry developments, and best practices across 11 industries and 30 markets. The report highlights high-growth sectors, the impact of AI on mobile, top apps and games, and global app usage trends.
Online Dating Scams Peak Ahead of Valentine’s Day
CBS NEWS – The period leading up to Valentine's Day sees a spike in online dating scams, with a significant increase in the use of bots and AI by scammers. According to Arkose Labs, dating apps experienced a 2087% rise in bot attacks from January 2023 to January 2024. These bots create fake profiles to initiate relationships and eventually convince victims to send money. In 2022, romance scams affected 70K people, resulting in $1.3B in reported losses, predominantly targeting individuals aged 51 to 60. Warning signs of potential scams include overly formal messages, inconsistent information, odd communication patterns, unrealistic photos, and requests for money.
by Ash-har Quraishi & Amy Corral
See full article at CBS News
Online Dating Broadens Diversity in Romantic Choices, UBC Study Finds
UBC – A UBC sociology study reveals that online dating influences Canadians' choice of romantic partners, promoting diversity in relationships. The research, published in the Journal of Marriage and Family, shows that online dating is linked to higher chances of forming relationships between people of different education levels, immigrant statuses, and decreases age disparities.
McAfee Research: 45% of Men Will Turn to AI to Write Love Messages This Valentine’s Day
BUSINESSWIRE – A new study by McAfee highlights the increasing role of AI in online dating, revealing that more Americans are using AI to create Valentine's Day messages and enhance their dating profiles. With 58% of Americans encountering fake profiles, there's growing concern over distinguishing real from fake interactions. The study found that 39% of men and 27% of women use AI for their online dating endeavors, but there's skepticism towards AI-generated content, with 64% distrusting profiles using such content. Despite this, 69% reported better responses with AI-generated content.
Dating App Fees Can Quickly Add Up But Many Are Willing to Pay the Price
CBS NEWS – Research from Morgan Stanley found that ~32% of single people in the U.S. use online dating, and just over a quarter of them pay. The average paying user spends $18 – $19 a month on either subscriptions or à la carte purchases, according to the study. Some dating coaches who help people refine what they're looking for in a partner encourage their clients to upgrade to pricier dating app subscriptions. Some people who pay for premium dating services say the upgrades are worth it, while also wishing the free offerings were improved.
Facts About Marriage and Dating in the U.S.
PEW RESEARCH – 69% of Americans are in committed relationships (51% married, 11% living with a partner, 8% in a committed relationship). A quarter of U.S. 40-year-olds have never married, a record high, with significant proportions among Black Americans, men, and those without a four-year college degree. Only 23% of Americans see marriage as essential for a fulfilling life, with job satisfaction and having close friends valued higher. 30% of U.S. adults have used dating sites or apps, with higher rates among adults under 30 and lesbian, gay, or bisexual adults. 44% use these platforms seeking long-term partners, and 10% of partnered adults met their significant other online.
Ad Matchmaking Potential as Record $14.2B Expected to Be Spent This Valentine’s Day
INSIDE RADIO – Valentine's Day spending is predicted to hit a record $14.2B, surpassing 2020's record by $100M, according to the National Retail Federation. Consumers are expected to spend ~$186 each, focusing on jewelry, flowers, clothing, and dining out. Online shopping continues to be the top choice for Valentine's Day purchases. ~53% of consumers plan to celebrate, especially those aged 25-34, while 29% of non-celebrants intend to observe the day in some way.
