MARKETWATCH – Researcher Susan Shapiro Barash has found that extramarital affairs are common among older women. Her research shows that 90% of the women surveyed had no guilt or remorse about their actions, with women actively pursuing their affairs with a sense of entitlement. Barash's research found that older women's affairs fell into the same categories as those of their younger counterparts: empowering affairs, sex-driven affairs, love affairs, and self-esteem affairs. One of Barash's more interesting findings is that extramarital affairs don't necessarily lead to the breakup of the marriage. In over half of the cases, the marriage stayed intact and was sometimes strengthened by the affair, whether or not the liaison was disclosed to the spouse. Susan Shapiro Barash is the author of the book "A Passion for More: Affairs that Make or Break Us".
Category: All Internet Dating Statistics
Singles Say ‘Hook up Culture’ Is Outdated
MIRROR.CO.UK – Over half of Gen Z think the term 'hooking up' is outdated – but that doesn't mean they're not doing it, instead it's now just part of the dating process. Research by Tinder found that for 56% of young daters, hooking up is a crucial part of getting to know their potential partner. There's also a growing number of Gen Z identifying as part of the LGBTQ+ community, with a third saying their sexuality has become more fluid over the past three years.
India Is Now the 5th Fastest-growing Dating App Market
DAZEINFO – The global dating app spending reached a record high of $5.9B in 2022, according to data.ai. The global in-app spending on dating apps increased 11.3% YOY in 2022, while the downloads and time spent grew 18.8% YOY and 13.6% YOY, respectively. The United States emerged as the largest market for dating app users, accounting for 42.4% of all in-app spending in 2022 ($1.5B). India emerged as the 5th fastest-growing market in terms of YOY growth in dating app spending in 2022.
Gen Z and Millennials Accept Online Creeping and Stalking as Part of Dating Culture
PR NEWSWIRE – A new survey conducted by The Harris Poll on behalf of Norton, a consumer Cyber Safety brand of Gen, reveals Gen Z (ages 18-25) and Millennials (ages 26-42) have concerningly relaxed attitudes about online stalking. 34% of Gen Z and 35% of Millennials don't care if they are being stalked online by a current/former partner, as long as they are not being stalked in person. This is more than three times higher than what older adults (age 58+) (10%) reported. "The fact that so many Gen Z and Millennials think online stalking is acceptable tells us that more needs to be done to educate younger generations about the dangers," said Kevin Roundy, Senior Technical Director of Norton Labs.
Key Findings About Online Dating in the U.S.
PEW RESEARCH – A new report from Pew Research Center explores the upsides and downsides of online dating by highlighting Americans' experiences and views. Here are 12 key takeaways.
- 3-in-10 U.S. adults have used a dating site or app.
- Online dating is more common among younger adults.
- LGB adults are more likely than their straight counterparts to say they have ever used a dating app (51% vs. 28%).
- Men are somewhat more likely than women to have tried online dating (34% vs. 27%).
- Adults who have never been married are much more likely than married adults to report having used online dating sites or apps (52% vs. 16%).
- There are no significant differences in the shares of adults who report ever using an online dating platform by race or ethnicity.
- Tinder tops the list of dating apps the survey studied and is particularly popular among adults under 30.
- Online dating users are somewhat divided over whether their experiences on these platforms have been positive or negative.
- 35% say they have ever paid to use one of these platforms – including for extra features – but this varies by income, age and gender.
- Those who have ever paid to use dating sites or apps report more positive experiences than those who have never paid.
- Women who have used online dating platforms in the past year are more likely to feel overwhelmed by the number of messages they get, while men are more likely to feel insecure about a lack of messages.
- 42% say online dating has made searching for a long-term partner easier.
by Emily A. Vogels & Colleen McClain
See full article at Pew Research
20% of Singles Run a Background Check on Their Dates
NEW YORK POST – Around one in five people run background checks on their online dates before meeting them, a new survey says. 38% of respondents say they "stalk" their first dates online instead. The survey was conducted by the Thriving Center of Psychology. 35% of the survey's participants revealed they do not feel safe when using dating apps, despite 67% claiming to have used them at one point. However, of those who have used platforms like Hinge, Bumble and Tinder, 69% despise the apps.
The App Economy Slowed for the First Time in 2022
TECH CRUNCH – An annual review by data.ai (previously App Annie) found that consumer spending on mobile apps declined for the first time in 2022 after seeing 19% YOY growth the year prior. The report said that consumer spending dropped by 2% in 2022, reaching $167B. Meanwhile, downloads grew by 11% YOY to 255B. Non-game apps have proven to be more resilient in a down economy, data.ai found. In 2022, spending on games dropped 5% to $110B, while spending on non-game apps increased 6% to $58B, driven by streaming subscriptions, dating apps, and short-form video apps. Video and dating apps continue to pull in the most revenue, with Tinder and Disney+ still highly ranked, behind TikTok.
Dating Sunday Is the Best Day for Those Returning to Dating Apps
STYLIST.CO.UK – Some experts predict that 'Dating Sunday' will be the best day to be on a dating app in 2023. 'Dating Sunday' (which this year falls on Sunday 8 January 2023) refers to singles joining new dating apps or returning to old favorites on the first Sunday of the year. Typically, dating apps experience a massive surge in users and activity on Dating Sunday. In 2018, Coffee Meets Bagel saw a 75% increase on the first Sunday of the year compared to the previous 30 days, while Tinder experienced a 41% jump in downloads. Inner Circle, meanwhile, is expecting a 40% increase in new members on Dating Sunday 2023.
by Leah Sinclair
See full article at Stylist.co.uk
See the top news on Coffee Meets Bagel
See the top news on Inner Circle
63% of Men Use Dates to Become ‘a Better Version of Themselves’
CNBC – The dating experience is more rewarding for men than women, according to recent data from Match. 63% of men said dating helps them be a better version of themselves, but only 46% of women said the same. 44% of men said dating over the last year helped them grow and improve as a person. Why are men leaving dates more self-actualized than women? Perhaps because they are using their date as free therapy. Men have less intimate friendships: Only 30% of men reported having a private conversation with a friend during which they shared a personal feeling in the last week, according to a survey by the Survey Center on American Life. For women, this number was 48%. It's not surprising that they also report being more lonely than women, according to a 2021 study.
The Five Biggest Lessons of the Year
BBC – In 2022, more folks openly moved away from both gender and attraction binaries. Online daters got increasingly vocal about exploring different types of relationships, from solo polyamory to platonic life partnerships. Gen Z has particularly embraced the grey area of dating by purposefully entering into 'situationships'. Overall, openness towards many kinds of non-traditional relationships has gained visibility, too. Ethical non-monogamy has been all over TikTok, often in the form of polyamorous relationships. For single people, navigating dating apps has still been hard. It's undeniable that dating apps have become the primary way for younger daters to meet, with thousands of online dating sites in existence and 48% of 18 to 29-year-olds in the US using them.
