WHALESBOOK – Info Edge (India) has invested ₹10 crore (~$1.1M) in dating app Aisle through its subsidiary Jeevansathi Internet Services to support the dating platform’s working capital. The investment comes despite Aisle posting a net loss of ₹17.8 crore (~$2M) in FY25, even as revenue grew to ₹39.62 crore (~$4.3M).
SCANX – Info Edge’s subsidiary Jeevansathi Internet Services has bought the remaining 3.65% stake in Aisle Network Pvt. Ltd. for ₹5.5 crore ($620K), making Aisle a wholly-owned subsidiary. The deal includes 1,279 equity shares and ends prior seller arrangements. Aisle runs Indian dating apps Aisle, Anbe, Arike, Neetho, and Jalebi. Financially, it reported a turnover of ₹39.62 crore ($4.5M), loss of ₹17.8 crore ($2M), and net worth of ₹20.86 crore ($2.4M).
See full article at ScanX
BUSINESS NEWS THIS WEEK – Aisle’s 2025 study, The Commitment Decade, surveyed 3,400 urban Indian singles and found that commitment has made a strong comeback. 97% of women and 80% of men now prioritize serious relationships over casual dating, with 1 in 3 women planning to marry within a year of dating. Mental health has become central to relationships. 67% of Gen Z women would end a relationship over mental health issues, and a third of all respondents have done so. Equality is rising, as 53% of women prefer splitting the bill on dates. In matchmaking, most Indians want AI to assist, not replace humans, with 69% of Gen Z women rejecting AI-only matching. Compatibility now outweighs astrology, though 30% of millennial women still consider it.
NDTV – AI is becoming increasingly integrated into dating apps in India, with platforms like Bumble, Tinder, Hinge, Happn, and Aisle using it for profile optimization, match suggestions, fraud detection, and user safety. Match Group added AI tools in March 2025 to assist with photos, bios, and match selection. Bumble uses AI for fake profile detection and conversation starters, while Hinge and Tinder rely on AI to personalize user experiences. Challenges include data privacy concerns, algorithmic bias, deepfake scams, and lack of emotional intelligence. While Indians use AI for relationship advice and self-reflection, most still prefer human input for matchmaking.
SOCIAL SAMOSA – Aisle’s #FindAnkit campaign was a viral marketing stunt that turned a common dating app regret – accidentally skipping a profile – into an engaging social media movement. It started when a woman mistakenly swiped past a profile she thought was a perfect match. Aisle turned this into a fun, city-wide search for “Ankit,” a fictional 5’11” techie from Bengaluru who loves chai. The campaign reached 8.8M people and gained 9.8M views.
BNTW – Aisle Network has launched Aisle Experiences, combining online dating with in-person events. The initiative started with Sip & Paint and Wine & Cheese mixers in Bangalore, allowing singles to meet offline. Participants are selected based on shared interests, reducing the need for profile browsing. Aisle plans to expand these events to major cities with various themes like coffee tastings and stargazing.
by Mansi Praharaj
See full article at BNTW
LINKEDIN – Able Joseph, founder and former CEO of the successful Indian dating site Aisle, has embarked on a new project: Jamm, a members-only social network designed for real-life interactions. Following Aisle's acquisition by Info Edge, Jamm aims to connect people through engaging activities, diversifying the social networking landscape with a focus on in-person experiences.
MEDIANEWS4U – Matrimony.com's founder and CMD, Murugavel Janakiraman, is reflecting on the future of his company in light of recent reports that Match Group is considering investing in Shaadi.com, an Indian matrimony site, and InfoEdge's acquisition of the dating site Aisle through JeevanSaathi.com. Janakiraman notes that while dating sites have been around in India for about a decade, they haven't generated the expected revenues and have realized that matrimony sites are where the money is. He also observes that women are increasingly taking the decision to marry into their own hands and that the younger generation wants equality in marriages. Janakiraman believes that communication and design are the keys to successful marriages and plans to host webinars for couples to educate them on this. The company is committed to serving its audience and building a long-lasting organization that can evolve beyond the founder's involvement. Matrimony.com also has a growing wedding services business, including Wedding Bazaar and Mandap.com, and recently launched RainbowLuv for the LGBTQIA+ community.
by Gokul Krishnamoorthy
See full article at MediaNews4U
See the top news on Matrimony.com See the top news on Shaadi
See the top news on Jeevansathi See the top news on Aisle
AFAQS – Last month, Aisle launched a dating app, called Jalebi. It has been exclusively designed for Gen Z who, according to the platform, are tired of casual dating and want to engage in something more substantial. Profiles on Jalebi are 100% selfie-verified. Jalebi's profile design lays more emphasis on the personalities of users, instead of pictures.
